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These vintage pictures prove people really were cooler in the ’70s

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It's fair to say the '70s was a fun era filled with groovy trends! Source: Getty

Hot pants, sequinned tops, bell-bottom pants and big hair were all the rage in the 1970s.

While Baby Boomers may look back at it with fond memories, a viral website has left Millennials scratching their heads after running a story on some of the classic looks from the ’70s.

Bored Panda filled their story with retro pictures, captured by photographer Evert Ardensson — who decided to document the city life in Huskvarna, Sweden (the city famously known for their sewing machines).

The photographer’s gallery offers a unique look at the fashion, culture and society of the ’70s — proving that people really were cooler back then. 

Fashion is a fickle game and history has taught us it’s only a matter of time before what’s old is new again.

Our love for flares might have started in the ’70s, but believe it or not, the famous flared pant is back in fashion. This retro style was a huge hit among both men and women in the ’70s, with celebrities such as Cher to Sonny donning them. 

This retro style was a huge hit among both men and women in the ’70s. Source: Digital Museum

Equally, nothing screams ’70s fashion like a floral-patterned shift dress! Fashion icons such as glamour model Twiggy popularised this girly trend. 

Nothing screams ’70s fashion like a floral-patterned shift dress! Source: Digital Museum

Fashion in the ’70s was also carefree, and one of the most popular trends was the peasant blouse. This easy, summer essential has been embraced over the decades. 

Peasant blouses were all the rage in the ’70s! Source: Digital Museum

Baby Boomers might also remember standup paddle boarding before it was mainstream — another reason to the love the ’70s! 

Standup paddle boards were all the craze in the ’70s. Source: Digital Museum

The ’70s was even a glorious period for trendy hair styles — who else owned a set of hot rollers? Head scarfs were also a popular accessory, which has also made a return. 

Everyone had big hair in the ’70s! Source: Digital Museum

Do you remember wearing things like this? What’s your favourite memory from the ’70s? Was it your favourite era?

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