The Beauty Shelf with Emily Darlow
There is nothing sexier than a red lip. It’s confident, timeless and unapologetic and on Valentine’s Day, it feels even sexier. While beauty trends come and go, red lipstick never disappears. Instead, it reclaims its place year after year as the ultimate beauty statement.
Search data consistently shows that interest in classic red lipstick spikes around Valentine’s Day, and colour psychology studies link red with confidence, vitality and self-assurance. One well-known UK study even found that women wearing red were perceived as more confident and attractive, not because of age or fashion, but because bold colour naturally draws attention to the face and enhances features.
For women over 55, a red lip can be particularly powerful. As we age, natural pigment in the lips fades, contrast in the face softens and fine lines become more noticeable. A well-chosen red lipstick restores definition, brightens the complexion and brings focus back to the smile often with far less effort than a full face of makeup.
Many makeup artists recommend a bold lip over heavy eye makeup for mature skin. A red lipstick can lift the whole face in one step, even on days when you’re wearing minimal foundation or skipping eyeshadow altogether. The key is choosing the right shade and, just as importantly, the right formula.
Cream and satin finishes tend to be more forgiving on mature lips, while modern mattes with hydrating ingredients can also work beautifully when lips are well prepped. The old rule that “older women shouldn’t wear red lipstick” simply doesn’t hold up. If anything, red is one of the most flattering and age-positive choices you can make.
If a bold lip feels daunting, keep the rest of your makeup soft. A light base, defined brows, mascara and a touch of blush is often all you need. Let the lipstick do the work.
Some of our favourite reds include:
Maybelline Color Sensational Made For All Matte Lipstick – Red For Me
Price: $20.99
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This affordable favourite was designed to suit a wide range of skin tones, making it a great option if you’ve ever struggled to find “your” red. Despite being a matte formula, it’s surprisingly comfortable and doesn’t feel tight or drying on the lips. It delivers strong colour payoff with minimal effort and is an excellent entry-level red if you’re easing back into bold lipstick after years of neutrals.
Revlon Super Lustrous Lipstick – Flushed
Price: $29.00
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Revlon’s Super Lustrous range has been a staple for decades, and for good reason. The creamy formula glides on smoothly without tugging, making it ideal for lips that are prone to dryness or fine lines. The shade Flushed is a softer, wearable red that feels elegant rather than overpowering, working just as well for daytime lunches as it does for evening celebrations.
Yves Saint Laurent Loveshine Lipstick
Price: $72.00
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If you prefer hydration and shine over full opacity, this lipstick is worth the splurge. The Loveshine formula delivers sheer-to-medium colour with a glossy, almost balm-like finish that makes lips look fuller and smoother. It’s particularly flattering on mature lips, offering impact without settling into lines or feeling heavy.
Innoxa No-Bleed Lipstick
Price: $19.95
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Designed with mature lips in mind, this Australian favourite focuses on staying power without discomfort. As the name suggests, it’s formulated to minimise feathering and lipstick bleed, a common concern as lips age. It’s a practical, reliable choice if you love the look of red lipstick but want something low-maintenance that stays where it should.
Chanel Rouge Allure Luminous Intense Lip Colour
Price: $75.00
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This is classic red lipstick at its most refined. The luminous finish brings warmth and life back to the face, while the formula glides on effortlessly and feels comfortable for hours. It’s the kind of lipstick that instantly makes you feel polished and put together – perfect for special occasions or when you simply want something a little luxurious.
Estée Lauder Pure Color Crème Lipstick – LA Noir
Price: $66.00
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This rich, blue-based red is particularly flattering on mature skin, as it brightens the complexion and makes teeth appear whiter. The crème formula is smoothing and comfortable, helping lips look fuller and more defined. It’s an excellent choice for evening wear or whenever you want a classic, confident red that delivers impact without dryness.
Red lipstick isn’t about age, trends or rules – it’s about confidence. Whether Valentine’s Day is spent with a partner, friends or enjoying some well-earned time to yourself, a swipe of red is a great reminder that style and self-expression have no expiry date.
If you’ve been saving your red lipstick for a special occasion, consider this your sign. Today is special enough.