More than one million Australians travelled to Japan in 2025, marking a record year and a 15% increase on 2024, according to new data released by the Japan National Tourism Organization (JNTO).
Figures published last month show 1,058,300 Australian visitors travelled to Japan over the calendar year, the first time annual arrivals from Australia have surpassed the one-million mark. December alone recorded 121,300 Australian visitors, a mark driven by school holidays, festive travel and the start of the ski season.
January 2025 was the strongest month for Australian arrivals, with 140,185 visitors, while April also saw high numbers, with 115,235 Australians travelling during cherry blossom season, which coincided with school holidays and the 2025 Easter long weekend.
JNTO reported that growth was not limited to traditional peak periods. September and October also recorded significant increases, indicating a rise in off-peak travel outside the popular April and December–February ski season.
Japan also recorded a new annual high for total international arrivals in 2025, with 42,683,600 visitors from overseas.
Japan’s surge in visitors is being influenced by the struggling value of its currency, the Yen, weak on the back of negative interest rates imposed by the Bank of Japan, Japan’s ageing population, low productivity growth, and high public debt issues.
This may not last for much longer however, with recent economic data showing the central bank may begin supporting a stable strengthening of the Yen this year.
“We are thrilled to begin 2026 on such a positive note, celebrating the arrival of one million Australians during 2025,” said JNTO Sydney Executive Director, Naoki Kitazawa.
“What is particularly pleasing is the growth in visitors in addition to the popular Golden Route of Tokyo, Osaka and Kyoto, with prefectures such as Fukuoka, Gifu, Niigata and Iwate showing a significant increase in stays over the past 12 months. During 2026, we are encouraging Australian travellers, to take the time to travel far and wide and discover the lesser-known regions of Japan, from rural retreats and remote hiking trails to coastal camping and tranquil islands, in order to raise awareness of Japan’s diverse experiences, and to share the economic benefits nationwide.”
JNTO Sydney Media and Marketing Manager Andrew Coombs said changing travel preferences were also contributing to the growth.
“We are seeing a new segment of travellers who are embracing Japan’s wilderness and adventure activities and seeking authentic cultural immersion, from staying in traditional inns and joining local craft workshops to meditating with monks, and attending fascinating festivals,” Coombs said.
“Japan is a truly multi-dimensional destination with something for everyone, from families and wellness travellers to hikers, cyclists and lovers of luxury. We look forward to continuing to welcome responsible Australian travellers to discover it all during 2026.”