Confectionary giant Nestle has confirmed it will change the name of two of its Allen’s Lollies products in a bid to avoid “marginalising” anyone. Chicos and Red Skins will soon be rebranded, with the company describing the names as being”out of step” with modern society.
Both names are set to disappear from supermarket shelves in the near future with Nestle vowing to act quickly on the matter. However new names for the products have not yet been decided upon.
“This decision acknowledges the need to keep creating smiles, ensuring that nothing we do marginalises our friends, neighbours and colleagues, or is out of step with our values,” the company said in a statement on Tuesday.
“We appreciate the comments we have received on the need for change.”
Nestle is the latest brand to take such action in line with the recent Black Lives Matter movement, following an announcement from Mars Foods that it would be reviewing its Uncle Ben’s brand. A spokesperson for Mars said: “As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices … We don’t yet know what the exact changes or timing will be, but we are evaluating all possibilities.”
Conagra Brands, responsible for Mrs. Butterworth’s, has vowed to do the same, while US food giant PepsiCo has also vowed to scrap its Aunt Jemima brand, due to its origins in racist imagery of black people.
“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra said in a statement, published by industry publication FoodBev media. “We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.
“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s.”