The cup of coffee in Martha Stewart’s hand isn’t the only thing that’s hot in her latest video advert.
The 81-year-old lifestyle guru and crafting queen has once again caused a stir on the internet after going topless to film a promotional video for American coffee roasters Green Mountain Coffee.
In the video, the culinary connoisseur is seen holding a cup of coffee while wearing nothing but a simple white apron with Green Mountain Coffee‘s logo printed on the front.
“Oh hi there. I’m just enjoying the natural flavour of Pumpkin Spice,” she says to the camera.
“From Green Mountain coffee roasters and nothing else, literally. Just look at this, a thing of natural beauty— no, no, no not me.
“My Green Mountain Coffee Roasters Pumpkin Spice Coffee it’s made with natural flavours which means they’ve stripped away the artificial and left nothing but goodness … what can I say we have a lot in common.”
The internet went into a frenzy shortly after Green Mountain Coffee shared the video on their official Instagram page, with people quickly flooding the comment section with messages of praise.
“Yes Martha!! ICON!,” one fan commented.
“I want to grow up to be Martha!!,” another chimed in.
“Nothing sexier than an 81 drinking coffee naked.”
However, others were confused by Stewart’s rather risqué ad.
“Wow! This is awkward in so many ways. She couldn’t remember that script??,” one user wrote.
“This is literally the weirdest ad I’ve ever seen in my life…….this is not what I want to picture when drinking a pumpkin-spiced latte,” added another.
“.. why the eff is she naked…” commented a third.
Love it or hate it, Stewart’s ad may not come as too much of a surprise to some, as the television personality is no stranger to sharing scandalous posts online- often sharing selfies that show off her seemingly ageless beauty.
In 2020, Stewart sent fans into a frenzy with a sexy photo of herself taking a dip in the pool.
The photo was met with an outpouring of support from her fans, with some calling the shot a “thirst trap”.
“I just thought I looked great coming out of the pool,” Stewart told ET’s, Nischelle Turner.
“My camera came on backwards, you know, selfie mode, and I looked so nice. The sun was on my face. I thought, ‘Oh, that looks pretty,’ so I took the picture. It looked good.”
In a separate interview with Yahoo! Life back in April, Stewart cited her glowing youthful demeanour to regular doctor checkups and believes living on a farm has helped her lead a healthier lifestyle.
“I have my regular checkups; they’re on the calendar at least six months in advance. I eat extremely well,” Stewart said.
“I live on a farm, which I think is one of the healthiest lifestyles there is because when I get up in the morning, I can go outside and breathe fresh air.
“I can plant some flowers or pick some vegetables and make a green juice that is utterly delicious, which really helps with the maintenance of good skin, good hair and strong bones. It’s just important for me to look good and feel good. My career requires it.”