There’s no doubt about Aldi’s ability to whip its loyal shoppers into a frenzy and create massive demand for a discounted item.
The German supermarket chain did just that last July, when it released its baby rocker arm chair. The $199 rocker was listed as one of the supermarket’s weekly Special Buys and became an instant hit with mums around the country.
Kidspot reported that “Just moments after the $199 rocking chair went on sale as part of the discount supermarket’s weekly Special Buys event, the item was sold out in most stores around Australia.”
“It was clear it was a winner – even if mums and mums-to-be went a little cray cray trying to get their hands on one,” Kidspot said.
It appears the much loved Aldi rocker will make a come back next week.
Lifestyle blogger Kylie Harris from Well Organised Life, teased fans earier this week with a sneak peak of an Aldi catalogue showing the upcoming special.
“Guess what’s back, back again!” Kylie wrote, adding “Tag a friend who needs this in their life.”
Word of the upcoming deal spread quickly across social media, with the mummy blogging community urging shoppers to put the date in their diary to ensure they didn’t miss out.
Earlier in the year, one mother reported her hilarious account of what happened when she tried to buy the Celeste rocker chair.