Hollywood icon Demi Moore is challenging the idea “that women become less desirable as we get older” as she approaches her 60th birthday.

Moore marks the milestone birthday in November this year and admits to feeling “more alive and present than ever”.

“Not being defined by a number and instead being defined by my experience. You hit 59 and you’re already thinking, ‘Well, I’m going to be 60.’ It feels very liberating,” she told People magazine.

“When I think of my grandmother at 60, she in a way seemed to be already resigned to being old. But I feel, in so many ways, more alive and present than ever.”

Proving she’s committed to breaking down society’s often ageist perceptions of what a woman of a certain age should wear , the Ghost actress has launched her own swimwear line which she herself models.

“It’s changing this idea that women become less desirable as we get older,” she explained.

“We don’t want to look matronly or not feel sexy.”

Fans were quick to praise Moore’s youthful appearance as she showed off her latest swimwear collection with some curious as to how she manages to appear so age-defying,

“What sexy middle-aged witchcraft is this, and how can I get some?” one fan questioned.

“How is it possible to be this stunning??!”

“Always the best , you are always wonderful you are still the same as twenty years ago,” another wrote.

“Time passes and more and more beautiful.”

Moore has always been open about ageing, telling W Magazine in 2019 that she’s grown to accept her changing looks.

“The biggest difference, I think, is that I’m not in nearly as good shape physically as I have been before, and I have skin going in a direction that I would prefer it not go,” she said at the time.

“There are things that just come with getting older. But I think my big mantra for this year is about acceptance.”

The actress also delighted fans by revealing the secrets to her youthful-looking complexion, citing that “less is more” and that “beauty starts on the inside”.

“I think my biggest thing is really that less is more, as it’s much easier to keep a routine going if we keep it simple, so it’s doable,” Moore said.

“Look, I don’t have any super big secret. But I definitely think beauty starts on the inside. You can do anything you want to the outside, but if the inside isn’t looking or feeling good, then I don’t know if anything you do on the outside is going to be good enough.”