It can be awkward and uncomfortable to talk about erectile dysfunction (ED) – a term given when a man can’t develop or maintain an erection – but ED is a common medical issue that affects many men.

One in five men over 40 will experience some degree of ED, a figure that jumps for older men – impacting around 30 per cent of over-60s and seven in 10 men over 70. Aside from affecting a man’s ability to have sex, it can also impact his physical and mental health.

The good news is a new, all-natural, simple and long-lasting procedure used to treat ED is now being offered in Australia

It’s called the Priapus shot – or P-Shot – and it claims to dramatically improve a man’s intimate life by helping him attain or maintain an erection, especially those struggling with performance due to factors such as prostate cancer, diabetes or poor circulation, Dr Mike Shenouda tells Starts at 60.

It can also increase both the length and girth of the penis, heighten sensitivity, increase stamina and improve the ability to orgasm. The P-Shot also treats Peyronie’s Disease, which can cause bending of the penis.

“Essentially, the P-Shot procedure amplifies the sensitivity of areas, improving the response to intimate contact,” the Sydney-based GP explains.

So, how does it work? The procedure involves harvesting and re-injecting one’s own plasma into the penis to help repair, regenerate and rejuvenate.

First, a small amount of blood is extracted from the patient’s arm, Shenouda explains. The blood is then centrifuged to create platelet-rich plasma (PRP).

“Finally, the calcium-enhanced PRP is re-injected with a tiny needle into multiple areas of the penis,” he says. “It’s a painless procedure which takes little time.”

In fact, the entire process takes about 40 minutes and is performed under a local anaesthetic. Shenouda adds there are no side effects and patients can return to their daily routine and resume sexual intercourse almost immediately.

However, it may take several weeks before you notice an improvement, he says, explaining that, “In some cases, the results are immediate but may take up to three to four weeks, with full results within two to three months.”

Unlike Viagra that usually lasts up to three hours before its effects start to wear off, the P-Shot can still be effective for up to three years.

“The effects of the procedure are not permanent but from client feedback and experience the effect appears to last 12 to 36 months,” Shenouda explains. “The research indicates a three-year effect.”

Meanwhile, a female version of the P-Shot also exists. Known as the O-Shot, it follows the same process, only the PRP is injected into the vagina and G-spot which improves sexual intimacy. Shenouda says the overall effect should last at least 18 months.

“It helps rejuvenate the vagina so the lubrications gets better, responsiveness gets better and quicker, and it’s a more intense orgasm,” he adds.

IMPORTANT LEGAL INFO This article is of a general nature and FYI only, because it doesn’t take into account your personal health requirements or existing medical conditions. That means it’s not personalised health advice and shouldn’t be relied upon as if it is. Before making a health-related decision, you should work out if the info is appropriate for your situation and get professional medical advice.