Old Spice get us all giggling with “The Mum Song”

The marketers at Old Spice have got us all giggling, in awe of how they make their brand cross generations.  This year this video of mums singing about their sons has gone viral and got everyone smiling!   If you haven’t seen it already – you just need to take 60 seconds to see this!

My Grandfather always wore old spice. It was his “stay at home” aftershave. In fact, like many Australians I saw the old spice brand as one for the older generation for many years.  Then, some clever marketers got in and turned it all around, turning this traditional brand into a hip, modern and groovy aftershave brand for all generations… including the hipsters!