Highly anticipated Christmas ad goes viral

Christmas is certainly coming as all over the world, retailers are launching their Christmas ads online.  This highly anticipated ad by UK retailer John Lewis has achieved over 7.5 million views in just a two week period since it was launched.  What do you think of this ad?

Does it stack up to the social media excitement that has raged on Twitter since it was launched with over 18,000 tweets in its first weekend?