It seems like Christmas was just a few days ago. But if you step into Woolworths, you could be fooled into thinking that it’s already April. Head to the shops now and you’ll see hot cross buns began materialising on shelves. According to a tweet, Woolworths is just giving shoppers what they want, but shoppers are fuming with angry comments exploding on social media. People are stirring at the sight of the Easter treat in some Woolworths stores before Christmas trees have even been taken down.
The early arrival of the baked goods has caused mixed reactions from customers, who have praised and pummelled the supermarket chain on social media.
— Annemarie Cross (@AnnemarieCoach) December 27, 2016
Gotta love people getting angry at Hot Cross Buns being on sale already. I've never quite understood the anger, just don't buy them?
— Chris Kaias (@ChrisKaias) December 26, 2016
Wow some Woolworths stores are selling hot cross buns and Easter eggs already the new year is not here yet.
— Kevin Turner (@52kevinturner) December 27, 2016
Aside from hot cross buns, Easter egg chocolates have also been spotted in Target.
Target literally have Easter eggs on display. It's December 27. pic.twitter.com/79bcbN5ndL
— Kyle Pollard (@KylePollard) December 27, 2016
Woolworths responded to the fuss on Twitter to say they were selling them due to “overwhelming demand from our customers”.
A Coles spokeswoman said hot cross buns would not be sold until the new year, reports News.com.au.
Despite pouring negative tweets and Facebook, a number of customers have come forward to support the move.
@woolworths I'm glad you're selling hot cross buns early, I look forward to you bringing them back out every year 😊
— Tayla (@taylajxde) December 27, 2016
Target has also jumped on the Easter bandwagon, and has put out its Easter egg display a little early.