What starts with ‘K’, ends in ‘Mart’, and could be on the chopping block?

While a lot of retailers are struggling at the moment, Kmart is staying strong.  However, that time might come an end as the owners of Kmart have reportedly been told to sell off the popular brand.

Kmart has been a retailer in Australia since 1969 and its parent company, Wesfarmers, has been given the recommendation to sell off the brand in order to help its sagging Target business. The retail analysts Credit Suisse warns Wesfarmers that they are playing against themselves by owning two popular discount family stores. 

Associate Professor in Marketing and International Business at the QUT Business School, Dr Gary Mortimer, told The Daily Mail that Credit Suisse hasn’t “looked at just the market, and not the consumer”. He added, “They haven’t thought of the impact it would have long term, as Target has really lost its power in the marketplace because it doesn’t know what it wants to be.”

Experts believe that a potential sale could end up hurting both businesses in the long run which would mean that prices would rise. At this time Wesfarmers has not commented on what they may do but there are plenty of loyal Kmart customers hoping they don’t 

Which do you prefer Target or Kmart?