This heartwarming ad created for Adidas is going viral – and they ignored it

Who doesn’t love a good, heartwarming or inspiring ad? There’s an ad going viral at the moment that has social
The ad created for Adidas is going viral. Source: YouTube

Who doesn’t love a good, heartwarming or inspiring ad?

There’s an ad going viral at the moment that has social media abuzz with talk – and the funny thing is, the company it was made for ignored it.

Student filmmaker Eugen Merher has created a 1 minute, 40 second ad for Adidas but after sending it to them he never got a reply.

You might be wondering what’s making this ad go viral then?

Well, unlike most ads, this one has an absolutely inspiring, heartwarming and beautiful story.

It follows an elderly German marathon runner living in a nursing home.

As the ad goes on, the man makes numerous attempts at escaping by running down the corridor towards the door and every time he is stopped.

It has flashbacks to his glory days, and while we won’t tell you how it ends, let’s just say it’ll make you have a mix of emotions.

Merher told AdFreak the advertisement was inspired by a distant relative of his who died last week.

“He was an old man with a very young spirit who used to walk two kilometers every day and bring his wife flowers, was very up on the news and loved to watch basketball,” he said.

“I combined him with the idea that running or playing sports makes you feel free, because that’s what I’ve always thought.

“There’s also a German feature film called Sein letztes Rennen (His Last Race) about an old marathon runner who lives in a retirement castle and wants to run a race in there, but I didn’t know about this film until mid-production and I chose not to watch it so I wouldn’t subconsciously copy it.”

You might be wondering what happened with Adidas?

Well, Merher said he contacted the company initially and they told him they didn’t need the ad.

“The company did get back to me after we emailed them,” he said.

“They said that they didn’t support the work because they get lots of these kinds of requests, they already have their agencies, and they don’t really need it. I’m not sure if they even watched it, but we sent an email before production and afterward.”

We bet they’re kicking themselves now!

How great is this ad?! Did you feel emotional watching it?

  1. Janet Skinn  

    Love it…brilliantly done…Adidas will be kicking them selves, I’m not a runner but any type of sport isn’t just about young people……its about people young, old and in between… Well Done Mr Merher..

    • Rosemary Farley  

      Why would Adidas be kicking themselves, free global advertising.

  2. My Mum was in a nursing home my wife works in a nursing home and I think this film is brilliant it captures exactly the dispaire some residence feel at being restricted even if it is for there own good.Well done Eugen Merher it is to Adidas loss that they didn’t take this one up.

  3. Josephine B  

    Beautiful story line. Both my parents have gone to the “blue yonder” but in my fathers younger days he played league football also Rep Cricket and I can see him now up there either with the football or cricket bat just like this gentleman with his runners. It is sad when one gets old physically, but the mind of some still look to their energetic and enthusiastic days. Adidas, you’ve missed it on this one and hopefully you don’t pick up on it later or hopefully Eugen Merher will sue you for the story line. Suck it up now!

  4. Dale hennessy  

    I don’t think Addidas will be kicking themselves….. congratulating themselves would be more like it!!
    They have the publicity…. we are all watching it, aren’t we? The brand name is there, and……. it hasn’t cost Adidas a cent!!!!!

  5. Kerry  

    The power of the emotion was real & deep. What a wonderful student l wish him every success in the future. An amazing untapped talent!! Foolish company Adidas you have lost a champion.

  6. Just wondering  

    Why doesn’t he offer the concept to Nike or one of the other companies? This (won’t advertise their name) doesnt deserve it!

  7. Gail Raad  

    Loved it…I like “Just Wonderings’ ” idea…..offer it to another company.

    • Terrific post, Nathan. But surely the only thing a &#ii20;Chr8st2an lobby” group can lobby for is morals. I mean, you can’t really lobby for Jesus – that would be evangelism, and evangelism is not about politics or coercion. That is not to defend ACL, but to suggest that what it is really involved in is the great commandments, rather than the great commission.

  8. June Osborne  

    Lovely ad. Very emotional

  9. Reminded me of my husband . He had Dementia & used to escape when he could { from home }
    Kept me on my toes . I was frightened of the traffic , luckily he managed or people waited 4 him . It’svery sad
    for them , when they have to be restricted . Yes I took him out when I could. U see he was living in & looking 4 his
    But a very well done little film , & a good ide to approach another Co,

  10. denise carrol  

    Adidas are getting the benefit of this film-makers work without paying out any money for it…THAT’S the sad irony. they should now send him the amount they would have paid to have it made..but I bet they don’t

  11. ANN McGovern  

    Add Ida’s will not kicking themselves over this ad, they will be laughing all the way to the bank!

  12. Bianca  

    Amazing and very moving.

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