Spotlight in hot water over “everyday sexism”

Australia mega craft store Spotlight has gone viral on social media for all the wrong reasons. In their latest catalogue,

Australia mega craft store Spotlight has gone viral on social media for all the wrong reasons.

In their latest catalogue, the store is offering licenced superhero costumes for boys and girls.  The boy’s costumes are priced at $39.99 each and the girls $49.00 each.  That’s an extra $10 for an equivalent costume targeted at girls.

This lead a cultural studies PhD candidate to post on Twitter.

And this kicked off a social media firestorm that the store has had to endure. This isn’t the first time the store has come under fire for these type of activity.  Spotlight was also targeted by social media for advertising costumes for all pink costumes for girls and multi-coloured costumes for boys.

he so-called “Pink tax” isn’t a new thing but why is it still a thing?  Why does a 10-pack of men’s disposable razors cost $4.50 when a 5-pack of pink women’s disposables cost $4.75?  How is that fair at all?  When was the last time you bought a pack of singlets for a man and a pack for a woman and seen there the women’s pack was much more and made from less material?  How is that justified?

What do you think?  Are the people on social media making a mountain out of a molehill?  Or is there some thinking that needs to be changed within some our biggest retailers?



  1. Carol Moran  

    I’m sick of spotlight charging extra money for almost everything, from baby wool witch is $2.00 more than bigw for the exact same wool, to elastic witch is 3times more. I don’t shop there anymore. I have complained to them but they don’t care.

  2. Marj  

    Spotlight’s way too exxy. Staff unhelpful, & lazy.

    But the owners’ are still ‘laughing all the way to the bank’! Typical of them!

    • Ann  

      I agree about the staff being unhelpful and lazy, I complained to my local store about the offhand way I was treated at Caboolture when a staff member berated me.

    • Heather Bourke  

      I find the staff at Belrose to be polite & helpful, they offer additinal advise as they take the time to ask what your making. Never have I had any problems with these staff whether they were at Dee Why or after the move to Belrose.. well done all of you. 😊

  3. Grammar nazi alert – this story is poorly written SAS. Please check your writers’ writing.

    • I’d think this was written by a non-English speaker. The syntax and spelling is quite poor.

    • Jude Power  

      That’s common on this site, but if you have a look at the two comments above yours the subscribers are as bad: “witch” for “which” in one and “owners” with an unnecessry apostrophe. So much for the myth that it’s the younger generations who can’t spell or use correct grammar!

  4. Jude Power  

    That would be similar to Starts at Sixcy always using a picture of a woman when you do a story about cleaning or other household topics, wouldn’t it?

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