Are you mispronouncing these popular brand names?

When it comes to pronouncing popular brand names like Nike, Hyundai and IKEA many of us think we’ve got it

When it comes to pronouncing popular brand names like Nike, Hyundai and IKEA many of us think we’ve got it covered.

It turns out though, most of us are saying it completely wrong!

Some names like Porsche have been fooling people for years, with many pronouncing it as ‘porsh’ instead of the correct ‘por-sha’.

Than there’s popular homewares store IKEA, which is meant to be pronounced ‘ih-key-yah’ not ‘eye-key-ah’.

Nutella cleared up the correct way to say its name back in 2015 after its website was flooded with requests for clarification.

The brand said it is meant to be pronounced ‘new-tell-uh’ – not ‘nuh-tell-uh’ like most people say.

Similarly, sports brand Nike cleared up any confusion when its chairman made said it is pronounced ‘Nikey’ not ‘Nike’.

Other brands names that have tripped people up years are Volkswagen, which is pronounced with a silent ‘l’ – ‘Vo-ks Var-gun’, and Hyundai, which is meant to be pronounced ‘Hun-day’ not ‘Hi-un-day’.

Next come the fashion labels whose tricky French names often lead to people say them completely wrong.

Louis Vuitton is meant to be pronounced ‘Loo-ee Vi-ton’ not ‘Louis-vi-ton’, and Hermes is ‘Air-mez’ not ‘Her-mees’.

Take a look at the full list below with the correct pronunciation next to the brand name and tell us if you’ve been saying any of these incorrectly!

Brand names and their correct pronunciation

Nutella – New-tell-ah
Ikea – Ik-key-ah
Hyundai – Hun-day
Porsche – Por-sha
Nike – Ni-key
Hoegaarden – Who-gar-den
Hermes – Air-mez
Volkswagen – Vo-ks Var-gun
Lambourghini – Lam-bor-gee-nee
Adobe – Ah-doh-bee
Yves Saint Laurent – Eves San Loh-ron
Louis Vuitton – Loo-ee Vi-ton
Stella Artois – Stell-ah Ar-twa
Adidas – A-DEE-das
Renault – Ren-oh
Chevrolet – Shev-ro-lay
Tag Huer – Tag Haw-yer

Do you or anyone you know say these the wrong way? Do you have any other words to add to the list?

  1. Owen Gustafson  

    The most mispronounced name ( sorry it is not a company name) is Andre Rieu, most people seem to pronounce it “Reier” when it is pronounced as it is spelt “Reiu”.

  2. Kerry Check  

    What about the pronunciation of Subaru?

    • Peter  

      In Australia, Subaru is pronounced SOO-b-roo, but I laughed when I first heard it pronounced in New Zealand as S-BAR-roo. It’s in the US where you hear most of the odd (to us) pronunciations, particularly of Japanese brand names. For example, Nissan is pronounced Nee-sarn, Mazda is pronounced Marz-da, and Nikon is pronounced N-eye-kon.

      • Coffee  

        すばる sue ba loo (Pleiades constellation, hence the stars on the badge)
        にっさん Nees san (Nissan)
        まつだ Ma tsu da (from the South American god Mazda)
        にこん Nee kon (Nikon)
        いすず ee suzu (Isuzu) (NOT eye suzu)

    • Dennis Hewitt  

      Easy – Rhymes with “who-are-you”

  3. Derek Forkgen  

    I drive a Peugeot (pronounced, I believe: purr-sz-oh). One friend, on seeing the car said, “Oh, I see you have a poo-go”!

    • Chris  

      Lol, Derek! I know someone who swears that Peugeot is pronounced pu-got!

    • Russell McMahon  

      Subaru = Pleiades (most of world) or Matariki (NZ)

      For national variation:

      CZ motorcycles:
      NZ – See Zed
      USA – See Zee
      Czechoslovakia (as it was when I noted this) – ‘Chay Zud’
      As the Czech’s make them, they should know 🙂

  4. Russell McMahon  

    Newt-ella would be a pack of newts if they thought that a (somewhat) nut-based product would be understood to be pronounced other than “Nut-…” by people who call nuts nuts.

    For those who call nuts noce, as Newtella’s founders did then, mayhaps, “Nocetella” may be an understandable rendition. But “New-tella” is too much of a reach.

  5. I have to correct some of the pronunciation. Volkswagen is definitely not pronounced with the l silent. I should know as I’m German try folks waagen. Don’t know how to explain it in writing only in speaking

  6. [email protected]  

    すばる Sue ba loo (Pleiades constellation, hence the stars on the badge)
    にっさん Neess san (Nissan)
    いすず ee suzu (Isuzu, not eye suzu)
    まつだ ma tsu da (In Japan), mazda – from the South American god in mythology

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