The bizarre $290 swimwear trend taking the fashion world by storm

May 24, 2019
The towelkini is sold exclusively online at for US$199 (AU$288.78).Source: Instagram - Aria McManus

If you think you’ve seen it all, think again. There’s a bizarre new swimwear trend generating a lot of buzz online — the towelkini — the new beach accessory that combines a bikini and a towel in one.

Conceptual designer Aria McManus, based in New York, launched the two-in-one item last year to save people from carrying a towel with them.

According to the product’s description, the Towelkini “melds the two essentials for all things beach, no need to carry a cumbersome towel and an easy to lose swimsuit—here they come as one, materialised as ideal”.

View this post on Instagram

In case you were wondering how you might look wearing the #Towelkini around town, look no further @nellie_blue

A post shared by Aria McManus (@ariamcmanus) on Jul 20, 2018 at 11:31am PDT

The seemingly versatile accessory, which is made of 100 per cent cotton, is essentially a towel with holes to fit a person’s head and legs and can be worn on the front or back, but not everyone’s convinced.

Many have taken to social media to praise the one-of-a-kind invention, while others have been left scratching their heads over the product.

“Equally disappointed in myself that I didn’t invent the towelkini and enraged that it exists,” one commentator wrote.

Another added: “Surely you can’t swim in the towelkini it will weigh you down.” And a third wrote: “After further research, I’m not ok with this.”

“I’m shockingly ok with this,” another added.

The beach outfit, which comes in hot pink and gold, is sold exclusively online at for US$199 (AU$288.78).

What are your thoughts on this? Would you buy this versatile beach outfit?


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