Your Say: Buying home brand 40

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These is a place where you can have your say. This is an open space for discussion about some very confronting questions in our society. How do you feel? What do you think? These are the real Q&A for the Australian over 60s today.


Do your buy home brand products because they are cheap, and basically the same as the products in branded boxes, or do you buy branded products on principle. 



The products are almost exactly the same other than the products and it is good to know that the retailers are focussed on bringing down the cost of the important items I have to buy regularly.


The way the retailers are manipulating manufacturers and growers is seriously unfair, and driving many companies to the wall and I as a senior member of our community refuse to support them.



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Rebecca Wilson

Rebecca Wilson is the founder and publisher of Starts at Sixty. The daughter of two baby boomers, she has built the online community for over 60s by listening carefully to the issues and seeking out answers, insights and information for over 60s throughout Australia. Rebecca is an experienced marketer, a trained journalist and has a degree in politics. A mother of 3, she passionately facilitates and leads our over 60s community, bringing the community opinions, needs and interests to the fore and making Starts at Sixty a fun place to be.

  1. I used to buy only branded products, we were a 2 income household and I felt I had to support businesses. 10 weeks ago however my life did a 360. My husband had a severe stroke, he is now in a high care nursing home and with me constantly going to see him, help him and look after our house, I could not work full time and am now on Newstart (which we all know is not much!) I’m now looking at cutting corners and then cutting those corners too. The homebrands are there to help those on low income and I am sorry to say, I have joined the homebrand wagon. And, just because I have, doesn’t mean to say that I like it, because I don’t!!

  2. They aren’t the same! The cleaning products are definitely not as effective, and to my mind watered down. The food products are also not the same quality as brand names. However, as I don’t buy very much of either, it’s not really an issue in our home. Cost is one thing, good food is another.

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