Meet the 60-year-old style icon taking the internet by storm

In January, one of Sarah Jane Adams’ children shared a photo of her to Instagram with the comment “my mum is cooler than me”.

Nine months later, the Australian 60-year-old has built up an Instagram following of 40,000 people – the majority young women – who now look up to her as a style icon. And it all comes from embracing her wrinkles rather than trying to hide them.

Thank you to @StylelikeU for the opportunity to be a part of the What’s Underneath Project. You can watch me undress and hear me rant on this link, or from the link at the top of their Ig page. Thank you. https://youtu.be/B1xXW0mQpfA #Saramai #mywrinklesaremystripes #rant #menopause #mygypsylife #stylelikeu #WhatsUnderneath #IAmWhatsUnderneath http://stylelik.eu/1DbCv8t

A photo posted by @saramaijewels on Jul 13, 2015 at 2:47pm PDT

When a shop attendant offered to give Sarah Jane Adams cream that could get rid of her wrinkles, she responded with horror. “I love my wrinkles. I don’t want to get rid of my wrinkles,” she told ABC’s Lateline. “My wrinkles are my stripes, my badge of honour. They show the life I’ve lived. Why would I want to get rid of them?” In January she began posting to Instagram with the hashtag #MyWrinklesAreMyStripes. Now he has a loyal following, an ongoing relationship with Adidas and plans to move to New York.

Vive Le Weekend. Vive Le Ford! Me and my trusty 84 orange Ford Falcon Longreach. #saramai #mywrinklesaremystripes #mygypsylife #ford #transit50 #fordtransit #longreach @forduk #van #fiestastylista

A photo posted by @saramaijewels on Aug 15, 2015 at 3:48am PDT

Quick selfie before heading off to speak at the opening of the preview of ‘Iris’ here in Sydney. Yes, my walls are lavender. And I am wearing a vintage (Cold War) Russian High Altitude pressurised flying suit, customised by yours truly. #saramai #mywrinklesaremystripes #iris #lavender #flyingoveralls #adidasoriginals #itsjeremyscott @adidasoriginals #underpressure

A photo posted by @saramaijewels on Aug 11, 2015 at 11:07am PDT

If it’s gotta be RED then look no further. #saramai #mygypsylife #mywrinklesaremystripes

A photo posted by @saramaijewels on Jul 26, 2015 at 10:27pm PDT

Eyes trained to spot the small stuff… Mini tube study on the way to Portobello. #London #graffitilondon #londongraffiti #streetartlondon #graffiti #saramai #mywrinklesaremystripes #mygypsylife #portobelloroad #streetart_london #urbanart

A photo posted by @saramaijewels on Jul 25, 2015 at 12:17pm PDT

Nevada. A fine place to stay grounded. #saramai #mywrinklesaremystripes #mygypsylife #nevada

A photo posted by @saramaijewels on Aug 18, 2015 at 3:31am PDT

They told me I need bathers for Montenegro. I don’t own bathers. Well, I do now. Original 2000 Sydney Olympic Games, unused Green and Gold. Thank you my local thrift shop. Now to get this 60 year old body into the water. Yay!!! @ageofhappiness.ru Here I come!! #saramai #mywrinklesaremystripes #bathers #swimming #greenandgold #aussie #olympics #60

A photo posted by @saramaijewels on Sep 21, 2015 at 2:00am PDT

Thank you to the genius who is @amischievousfew for this amazing work. Can’t wait for the prints! #saramai #mywrinklesaremystripes #artwork #vector #art #illustration

A photo posted by @saramaijewels on Sep 24, 2015 at 3:52am PDT

So happy to be in NYC! Not much sleep the jetlag is a killer but time to get up and begin the adventure. #saramai #mywrinklesaremystripes #jump #NYC #adventure

A photo posted by @saramaijewels on Sep 27, 2015 at 5:37am PDT

“I don’t find aging difficult at all,” she said. “I’m embracing it!”

“To me it’s about accepting the fact that my body is a vehicle to do things. It’s just where I am, it’s just enabling me to do stuff”.

Rather than embracing new trends, she simply reinterprets clothes she’s owned throughout her life. In fact, she still owns and wears the outfits she had at 18. “I’m still the same person inside”.

Watch the amazing full story below, and tell us: are you inspired? Do you believe that anybody can become a fashion icon?