Meet the 60-year-old style icon taking the internet by storm 110



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In January, one of Sarah Jane Adams’ children shared a photo of her to Instagram with the comment “my mum is cooler than me”.

Nine months later, the Australian 60-year-old has built up an Instagram following of 40,000 people – the majority young women – who now look up to her as a style icon. And it all comes from embracing her wrinkles rather than trying to hide them.

When a shop attendant offered to give Sarah Jane Adams cream that could get rid of her wrinkles, she responded with horror. “I love my wrinkles. I don’t want to get rid of my wrinkles,” she told ABC’s Lateline. “My wrinkles are my stripes, my badge of honour. They show the life I’ve lived. Why would I want to get rid of them?” In January she began posting to Instagram with the hashtag #MyWrinklesAreMyStripes. Now he has a loyal following, an ongoing relationship with Adidas and plans to move to New York.

If it’s gotta be RED then look no further. #saramai #mygypsylife #mywrinklesaremystripes

A photo posted by @saramaijewels on

Nevada. A fine place to stay grounded. #saramai #mywrinklesaremystripes #mygypsylife #nevada

A photo posted by @saramaijewels on

“I don’t find aging difficult at all,” she said. “I’m embracing it!”

“To me it’s about accepting the fact that my body is a vehicle to do things. It’s just where I am, it’s just enabling me to do stuff”.

Rather than embracing new trends, she simply reinterprets clothes she’s owned throughout her life. In fact, she still owns and wears the outfits she had at 18. “I’m still the same person inside”.

Watch the amazing full story below, and tell us: are you inspired? Do you believe that anybody can become a fashion icon?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. how wonderful…love how she looks!!

  2. Yes she looks super! But why the emphasis on her age. The important thing is that she is an interesting dresser and, I’d guess, an interesting person, whatever her age. I’m bored with this subliminal siggestion that if you’re over 60 you are unfit and beige!

  3. Love her style bold classy and fun. I’ve got cloths I’ve been wearing for 20 odd years mix & match love them. Cloths you buy today are dull unless you go to the teen shops. I say at 60 it’s a time of the real rage it’s a time when one can say I’m a non conformist and get away with it because you can actually laugh with them at your boldness of fun.

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