What label would you like to see for Australian-made products? 101



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Calling all Australians… The government needs you! After years of calling for better standards when it comes to Australian made/grown/owned products, the government are finally listening and are actually ready to help us, help the agriculture and consumer industry of Australia.

After an outbreak of Hepatitis A earlier this year, that stemmed from frozen berry packages using products from China without clear labelling, it’s finally time to do something about the labelling crisis.

The Coalition has put together six different designs for new food labels indicating whether less than or more than 50 per cent of any product is made from Australian produce. The designs vary from pie charts, the Australian Made kangaroo logo, a simple map of Australia and a simple text marking.

The best news is that the new procedure surrounding food labelling – once decided – won’t be designed to affect the manufacturers. Industry Minister Ian Macfarlane said the new labelling options will be introduced without adding additional costs to businesses.

Mr Macfarlane wants grocery shoppers to take part in a survey about the labelling laws and the proposed designs.

“We are now asking for consumer feedback from the very shoppers who will be in the supermarket making use of the new labels,” he said.

Currently, the use of the logo isn’t as strict as most Aussies would like it to be with the green and gold Made in Australia kangaroo logo being used on food that is ‘substantially transformed’ in Australia, even if none of the original produce is homegrown.

Earlier this year, we received an overwhelming response from the community when we asked if a “Australian Only” aisle would be supported. It seems as though the government is finally listening and is trying to give Australia what we want – baby steps after all!

So take a look at the below designs and tell us, which do you like best? Which one would you like to see on all Australian made products? 

You can lodge your vote by going to The Australian Government Department of Industry and Science website by clicking here. 


Pie Chart:

Screen Shot 2015-06-09 at 4.00.17 pm

Text Only:

Screen Shot 2015-06-09 at 4.00.11 pm

Full Circle:

Screen Shot 2015-06-09 at 4.00.06 pm

Australia Logo:

Screen Shot 2015-06-09 at 4.00.01 pm

Ruler Guide:

Screen Shot 2015-06-09 at 3.59.54 pm

Made in Australia logo:

Screen Shot 2015-06-09 at 3.59.48 pm



Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. Why complicate things with pies, rulers, graphs etc. It is either 100% Australian made or it isn’t.

    2 REPLY
    • Because industry isn’t a black-and-white business. Things, including foods are sometimes made from imported ingredients. That is a fact of life.

    • Sometimes when you’re shopping it takes forever to find on the packaging the products origin so a small easy discernible logo would by a lot easier like the heart tick

  2. Don’t mind any of the logos proposed but would like to know where the unAustralian content originates and where the product is produced

  3. The made in Australia one is the logo we are used to. But why bother telling us it’s only 50% … I want one that tells me it’s 100% !!!!!

  4. none of them are in the least bit useful, no idea what is imported from where and what is Australian. Total waste of time and money .

  5. I don’t like any of those labels. I would prefer to have the exact percentage, and what country. Eg;- Australia 60%, China 40%. None of this 50% Australian, ???? where’s the other 50% coming from. I want to know what country.

  6. I would like to know what is the non Australian, like imported content from China. Like when I go to buy bacon, there’s a sign saying made from Australian and imported product, what part of that is imported, the bacon or the smoking ingredients. I get around that by buying my bacon from my local butcher who does his own bacon.

    2 REPLY
    • Well I can tell you at least with bacon. It fully imported product which we then make into bacon. Sneaky with made in australia sign. Unless stated clearly otherwise it in the very tiny print.

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