McDonalds makes another major change to get you back in stores 249



View Profile

Starts At Sixty has previously reported about how McDonalds is experiencing a global slump in sales. Now Maccas has a new look for its packaging, which is both stylish and eco-friendly. Is this enough to get you back into stores though?

Last year, global profits for the takeaway juggernaut fell by 15%. Its share price plummeted, and McDonalds was forced to appoint a new brand manager.

Under Steve Eastbrook’s guidance, Maccas has introduced a ‘very unMcDonalds’ menu. It includes everything from guacamole and bacon fries, to all-day breakfasts and home deliveries.

Now McDonalds will be rolling out eco-friendly carry bags, drink cups and burger boxes, starting with its American stores. This fashion-inspired new look is expected in all 36,000 restaurants within twelve months.

Its the first major rebrand for Maccas since 2013, with marketing directors saying: “we’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet”.

The new packaging will be easily recyclable, and made from sustainable products. McDonalds has also previously announced that it will move to using cage-free eggs within this decade.

Not everyone is convinced though. One Facebook user wrote, “different box, same stuff inside”.

Will eco-friendly packaging encourage you to eat at McDonalds? Do you think it’s positive that Maccas is considering the environment – or too little, too late?

We’re lovin’ McDonald’s new, eco-friendly packaging!

Posted by 58 Digital Communications on Friday, January 8, 2016

Moving fashion forward into 2016 with heels that match the meal. #OOTD #DIY

A photo posted by McDonald’s (@mcdonalds) on

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. Like Malcolm Turnbull as PM – a new face but basically the same policy 🙂 I do buy at Maccas very occasionally but usually only in extremis when traveling. Steer clear of all the other fast food places too.

    3 REPLY
  2. NO sorry it has just never appealed to me personally but I can understand parents and grand parents taking their children there for a special outing or adults grabbing the occasional take away meal

Leave a Reply

Your email address will not be published. Required fields are marked *