Could this change your mind about shopping at Woolworths? 186



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A few months ago, Harris Farm supermarkets announced they would be running an “ugly fruit” campaign. This meant that fruit with cosmetic imperfections – carrots with two ends, oddly shaped apples and other fruit that just wasn’t right – are sold with a discount. This entire process was a win-win… We had cheaper vegetables, the farmers didn’t lose favour or stock and the supermarket didn’t lose money.

And finally, Woolworths have done the same launching the “Odd bunch” campaign this week.

Donald Keith, senior category manager at Woolworths, said the campaign was launched with customers and farmers in mind. He said, “We wanted to introduce a unique collection of produce which is normally thrown away, and offer it for a markedly lower price.”

Mr Keith also said this puts more money back into the hands of Australian farmers, as well as Woolworths shoppers. “Imperfections are generally caused by extreme weather, be that rain or heat. What doesn’t fit the criteria just gets thrown out. We will now be able to help farmers continue to sell during these tricky periods.”

This week, the Odd Bunch campaign is offering Carrots, Onions and pears, but the offerings are expected to grow as time goes on, presuming the campaign is successful.

So tell us today, will this make you shop at Wooloworths? Do you think the giant supermarket chains will do more community based initiatives and find favour? Share your thoughts below… 

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  1. This is a great idea,I work in a supermarket and I see how much fruit and veg is thrown out because they are”ugly” or the skin is marked when they are perfectly ok to eat!

  2. All this means is that they will pay even less to the farmers for anything which has the slightest blemish, and don’t expect to see it too greatly discounted by the time it reaches the customer. Win/win for Woolworths I expect!

    5 REPLY
    • Before you too carried away with those warm fuzzy feelings …… Woolworths is not doing this out of any concern for our Aussie farmers – it’s just another way for them to grab more money! They’ve never cared about our farmers – this is all about trying to look like they care and at the same time grabbing more cash – very little of which will be passed on to the farmers, I suspect. Once again, the farmers are getting screwed! Do they think we’re all idiots?

  3. Well said Elizabeth, as my husband was a fruit farmer, he agrees completely with your observation.

  4. I try never to set foot in either of the BIG two other than to use their self serve to withdraw money! It doesnt cost anything unlike ATM’s if not your bank!!

  5. Harris Farm Supermarkets? Where are they? They deserve our Thanks. Woolworths & Coles should be helping our Farmers anyway. They are very happy to take our money. Coles don’t give a fig for our Farmers obviously. Never shop there.

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