The End of the Supermarket Golden Days 46

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Woolies is not having the greatest time at the movement, and it only seems to be getting worse. For a long time, Woolies and Coles stood on top of the Australian Economic ladder as the solid leaders in business.

A number of failed business ventures, ad campaigns aimed to lure you back proved to do the opposite as Coles is looking to come out on top of the Supermarket battles. It is expected that this is going to cost Woolworth’s $1.22 billion when they announce their losses on Thursday.

Paul Simons was the executive chairperson of Woolies from 1987 to 1995 and believes that the shopping giant has lost touch with the consumers but with a “back to basics” approach that they could once again “mop the floor” with Coles.

It’s not just Coles that they should be worried about as Aldi continues to assert its self into the market and more importantly into your homes. With Coles and Woolies focusing on outside of the shop products and services Aldi focuses more on the more traditional shopping experience. Which consumers are welcoming with their wallets.

Spokespeople for Woolies have stated that they understand where the mistakes were made and are already acting on correcting them.

With the report that there might be another big retailer coming to our shores soon has it become the end of the Coles and Woolworth’s Golden Days? A lot of consumers are also taking their business to IGA to support the most local grocers.

You have spoken with your most powerful voice, your bank account, and now the supermarkets are going to have to listen.

What do you think Woolies could do to improve your shopping experience with them? What could Coles improve? What do both of them do right that maybe IGA or Aldi haven’t caught up with?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. They could close. That would improve our shopping experience. and take their poker machines and everything else with them.

    1 REPLY
    • Poker machines? In a supermarket?
      Where is this? Never heard of it!

  2. I do not like self serve never use it if I can help it. I like to be served by a person.

    1 REPLY
    • I like self serve you don’t need to line up behind big trolleys of food at checkouts when you have a few items and maybe you only want cash out quick n easy 👍👍

      1 REPLY
      • Me too… Unfortunately the cost of wages in this country has made extr staff an extra cost….. And someone has to pay!! Look at what the cashiers actually do….. Exactly the same as you can do yourself…. They don’t have time to chat… So it’s quicker and easier to check it out yourself! This is progress and we have to keep up!! Lol

  3. Don’t shop at Woolworth any more, complained several times to head office over the state of our local supermarket. The store was dirty, fresh food is far from fresh, I bought a piece of silverside that was off and the manager thought it was funny, just another complaining customer. Head office just told me to complain to the store manager. Stopped shopping there and went to Lamanna instead. I now buy all Australian fresh fruit and vegetables, wonderful fresh meat, huge selection of Deli products and wonderful service. Wouldn’t go back.

    2 REPLY
    • I also shop at aLa Manna & enjoy premium Australian products in a friendly helpful environment &I can even have a good coffee & abite to eat while reading the papers. Win Win.Also do not like the big duopoly – their collusion & price fixing.

    • I also really like La Manna, but now we have moved to NSW where my little town only has a Coles supermarket. I tend to travel to Aldi (25 minutes away) and just top up at Coles. I really don’t like the self serve checkouts, I’d much rather be served by a real person.

  4. My woolworths in Batemans Bay NSW in renovating has done away with disability parking it is hard enough for someone who has difficulties walking to shop this woo lies does not have home delivery and has many items now so high that it is difficult to shop I will not be shopping there any more

  5. They should stop replacing products with home brands. I go to IGA to get brands Woollies and Coles no longer stock.

    2 REPLY
    • So true Julie!! So sick of not being able to buy the brands I like at Coles & Woolworths. Even though Aldi has fewer choices in their product range, what they have is great quality & sooo much cheaper than C and W. Now shop at Aldi & save $$$100’s every month.

    • I so agree with u. Taken so many products off shelves I use well now use to use and put their own rubbish on shelves. Aldi’s products are superior to theirs.

  6. Woolies started to delete my favourite lines and products – and so I had to visit other shops to get them. If I have to go elsewhere for one thing, I might as well get more products from the other shop as well. Soon I was doing the majority of my shopping at Aldis. Some brands are no longer found, so if I have to buy another brand to get a product, I might as well get a cheaper version at Aldis. Aldis fresh fruit and veges also stays fresh at home for longer than Woolies does.

  7. I have shopped at Woolies for more years than I care to remember. The last approx. 6years I have been on a Gluten free diet. It is bad enough when you have food intolorences, but I find it so frustration when you do find a product the you enjoy and they delete it or if it happens to be one of their select brands and they change the supplier and the product tastes different. I find I continually have to go In search of suitable products at different shops.

    Louise Elliott

    1 REPLY
    • Totally agree regarding Woolworths gluten free products which seem to be decreasing . Well done to Coles for their great range of GF products. Aldi is also getting better with its GF range.

  8. Daily, it seems, the question is asked re problems with Woolies. For most part the responses are negative. Nothing changes, service, products continue to deteriorate. They move from one disaster to another and ignore customers suggestions. Woollies is now dead and waiting for the grave diggers to turn the first sod. Clearly management couldn’t care less about staff and customers. Time to shut the doors now.

  9. Woolies have cut many well known brands and replaced with “homebrand” and several items no longer stocked so now shop elsewhere after 50 years.
    Asking for products elicits a response “that didn’t sell enough of that”!

  10. They have not done themselves any favours, by putting the small local green grocer out of business. Or the butchers. I have stopped buying any fresh food from them and source out locally owned places. I use IGA a lot more now too. So it is their own fault.

  11. I must say that I had been a Woolworths (Safeway) customer, for more years than I can remember, but I find myself leaning more towards Coles now! The Self serve registers I will not use on principle…I pay for service, I expect service!!! Soon the next generation will not know how to communicate…they can text on their phones & now they can shop without even speaking to anyone!!
    While Woolworths have stopped having their Express lane open most of the time & quite often only have 1 checkout open as well, you find yourself at the service desk asking for another register to be opened!!! This is just not good enough! I believe that if they have a queue of 3 at a register, they must open another one, but quite often they just grab that 3rd person on the end of the queue (who has just arrived there) and take them to another register, while you have been waiting for ages! I have been that 3rd person many times, but I will always say…you have been waiting longer than me…you go!!!
    Coles always have their Express lane open & are very quick to open more registers if needed!! That’s a big plus in my book!! It’s also getting much harder to get the Brands that you like & are Australian grown & packed! The shelves seem to have many gaps or are filled with “Home Brands” quite often I find that Woollies in particular are out of the product that I want!
    As for Aldi…I refuse to shop there…lack of service & most products from overseas, plus profits don’t stay in Australia!!! Believe me that is just the tip of the iceberg!!! They all need to pick up their game!!

    1 REPLY
    • [email protected]

      It’s time for the giants to get their acts together. In my opinion. I have stopped shopping at Woolworth’s and Cole’s and now go to Aldi. Ok, you have to take your own bag, no big deal..The staff are relaxed and there is a much nicer atmosphere and shopping is more friendly hands on approach Now, a big plus is the fact the Aldi has and is Green and Organic. Purists might not agree, but I have a friend who is very environmentally savvy and to impress her, is a major.. Aldi has done this with their environmental range called Green and I love it!! Not only that, I am saving on average $20-$30 a shop. But, the clincher was yesterday I found 100% pure New Zealand 30+ Manuka Honey at $9.99 for 350grms. so, 700grms for under $20… UNBELIEVABLE!! Yes it is 100% pure and 100% NZ.. Guess what? I will not be going back to Woolworth’s or Cole’s! Oh by the way.. over 70% of their products are made right here!!

  12. If the comments above are True ! Then Woolworths need a New Management team to fix ! My thoughts after 33 years in the Food Industry tend to say they have taken all focus aaway from the single dwelling households…. Specials 2 for deals don’t cut it with us !! Where do you store the 50% increase in product pressure ? Certainly don’t want 2x perishables… and whilst its one department only Jamie Olivers products don’t appeal to all, and again only suitable for families. No packs to trial a product… Woolworths have never surveyed that ? along with a Rewards system that just sux ! Watch out The Chineese will e after them… if only for their POKER MACHINES !!!

    2 REPLY
    • [email protected]

      Ok…third time lucky .. I made a comment re this piece but for some reason it has disappeared, so apologies if you get bombarded..
      It’s time for the giants to get their acts together. In my opinion. I have stopped shopping at Woolworth’s and Cole’s and now go to Aldi. Ok, you have to take your own bag, no big deal..The staff are relaxed and there is a much nicer atmosphere and shopping is more friendly hands on approach Now, a big plus is the fact the Aldi has and is Green and Organic. Purists might not agree, but I have a friend who is very environmentally savvy and to impress her, is a major.. Aldi has done this with their environmental range called Green and I love it!! Not only that, I am saving on average $20-$30 a shop. But, the clincher was yesterday I found 100% pure New Zealand 30+ Manuka Honey at $9.99 for 350grms. so, 700grms for under $20… UNBELIEVABLE!! Yes it is 100% pure and 100% NZ.. Guess what? I will not be going back to Woolworth’s or Cole’s!

    • What is a poker machine in a supermarket? Is this really true?

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