A new low in the Woolworths milk war?

Woolworths and Coles have been in a so-called milk war for a few years now, but the recent backlash from customers has meant they’ve had to change their model a bit. But it seems Woolies may not have got the memo, and has again drawn the ire of consumers who want to support farmers.

In a bid to sell off rapidly expiring milk bottles, Woolworths have slashed 2L bottles down to as low as 25c a litre, outraging shoppers.

A photo from Woolworths’ Redlands store showed the discounted two-litre bottles of home brand skim milk going for 50c each (or 25c a litre).

“Hey Woolies people, can you tell me which stores are selling milk for $0.50 for 2 litres? You should be ashamed of yourselves. ‪#‎Shame‬,” one commenter wrote.

Woolworths’ response: “Hey Lisa, due to the close expiry date, these items are being sold at $0.50 to clear the unused stock.”

But that was the wrong move… another commenter asked: “Why don’t you donate this milk (before it goes out of date!) to charity or Salvos Food Vans or Anglicare Shelters for the homeless and needy who could truly use it!?”.

It’s a blow considering the dire straits our dairy producers are now in. They’ve already been left hundreds of dollars in debt by Murray Goulburn and Fonterra.

Coles and Woolworths have been reprimanded by industry and customers alike, leading to a boycott on Homebrand milk, which in turn has caused this latest price cut.

It seems that there are no winners so far, but it is interesting to see so many people supporting the farmers who provide for Australians.

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