Woolies dumps frequent flier points from rewards. Will free money change your habits? 203



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My husband openly confesses that the key reason he shops at Woolworths is a fondness for getting “free” frequent flier points, so today’s announcement by Woolworths that they plan to dump the points and bring in “discount dollars” has left him shaking his head.  Perhaps you’ll have a more enlightened perspective on the change that will no doubt affect us all.

According to a Fairfax media article, Woolworth shoppers will be able to earn discounts rather than Qantas frequent flier points from the Everyday Rewards program.  It’s a scheme that looks and smells a lot more like the fly buys program, with no “fly” anymore.

“Under the terms of the new look scheme, customers will earn “dollars” when they purchase specially marked grocery items at Woolworths.  Once a customer accrues $10 this amount will be stored on their reward card and instantly deducted from their next shop,” Fairfax reports.

Woolworths, who has nine million loyalty card holders is trying to simplify the program, and bring consumers what they want – discounts in store.

“There was an absolute commitment to look at the business through the eyes of our customers and make decisions that benefited them,” Mr Rick Banducci, the Supermarkets and Liquor Boss said.

“What our customers have told us is what they really value is the price of their basket of goods and… they really valued cash backs.”

Orange stickers will be placed on the “special reward products” that tell people how much “cash back” you can earn by buying them.  It will vary from 20c to $2, and will be acrued on your Woolworths Everyday Rewards card, being able to be redeemed when it hits $10, against your regular shop.

Woolworths claims they are trying to make themselves 100 percent relevant to 100 percent of their customers, but backlash on social media would say otherwise.  Some shoppers are being loud with their thoughts and disappointment saying they will change their shopping habits.

The new program will kick off in 2016, and the frequent flier program will apparently continue just until the end of 2015.

Are you disappointed to see the frequent flier program being abolished by Woolworths?  What do you think of the proposed scheme? 


Rebecca Wilson

Rebecca Wilson is the founder and publisher of Starts at Sixty. The daughter of two baby boomers, she has built the online community for over 60s by listening carefully to the issues and seeking out answers, insights and information for over 60s throughout Australia. Rebecca is an experienced marketer, a trained journalist and has a degree in politics. A mother of 3, she passionately facilitates and leads our over 60s community, bringing the community opinions, needs and interests to the fore and making Starts at Sixty a fun place to be.

  1. Hands up if you were one of customers who had input into this decision which Woolies claim was because it had listened to its’ customers. I, like the writer’s husband, shop at Woolies for the Qantas points. I am REALLY peed off with them now. My husband and I have been loyal to Woolies ever since the “everyday rewards” card was introduced, but I certainly not go out of my way to shop there any more.

    12 REPLY
    • Can you get Qantas points any where else?

      1 REPLY
      • I’ve been double dipping for years… Buy at Woolies and pay by Qantas Amex card… – double the points and much better than the ANZ card mentioned, but you have to pay it off each month – a win/win in my view – no credit card debt ever. I guess there’s no real reason to shop at Woolies now. I still have a lot of FF pts and Qantas have said they will be honoured. PS – can we have a n English spell check?

    • Sheree Piesse I believe you can still get Qantas points by buying tickets on a Qantas Flight. 🙂

    • Sheree Piesse I know ANZ have a credit card that generates Qantas points when you make payment and some shops do as well, but I am not too certain which.

    • YES ANZ HAS A FF CREDIT CARD the more u spend anywhere the more points u earn and it’s not just Qantas flights it’s the use of the card I have been overseas in mine and also a few domestic flights but I changed the card a few years ago due to interest rates on visa to MasterCard

    • I have an ANZ FF Gold credit card & when I first got it you received one point per dollars unlimited now they have changed to one point for every two dollars capped at 1000 points per month no matter what you spend. At least shopping at Woolies you got bonus points. Hardly worth the $150+ per year fee…time to look at other options

    • Was there a customer vote..Never heard anything about it at all! Seems Woolworths have the same process as the election of Prime Ministers…all ‘in house’ haha!

    • Evelyn Smith I receive a survey from Woolies about every 3 mths or so. In the past I have been fair with the survey, mainly because one grocery store is much like another. Certain items they no longer stocked were returned, after I complained but I don’t believe for a minute I was the only one. This shows, to me at least, that Woolies took notice of customers. Yet, this latest innovation comes totally out of the blue. Not one post on here mentions that customers were consulted. I have emailed them to voice my dissatisfaction. Perhaps if those of us who want the frequent flyer points to stay should do the same they will take notice.

    • Bev Goodison I have ANZ FF gold credit card , and with Rewards card have done very well, Now Qantas have reduced the amount again & Woolies have stopped I won’t pay $140 fee. I have accumulated over the years about 550K points

    • Yes, I did the survey. I prefer the reward points to be similar to Coles Flybuys points rather than Qantas points for the simple reason we don’t fly often enough for it to benefit us. I am sure there must have been many more who did it for them to change the system, but I really believe they have done it because Coles is shoving them out of the market and they are trying to claw their way back in. Coles emailed regularly offering me 10,000 flybuys points if I shop with them for 4 consecutive weeks and spend $70 each time. That is $50 value for spending $280. Not a bad return and I have taken them up on it to the tune of 50,000 points or $250 in the past 6 months. That means more to me than 280 Qantas points!

    • Patricia Murphy So, there was a survey. I am happy about that, at least. I personally would have liked a choice. They gave us a choice a few years ago to either collect frequent flyer points or get the fuel discount. It is obvious from the posts here that others may well have wanted a choice too. However, I am pleased you have what you wanted.

  2. People are really narrow minded if they think they are getting something for nothing, since all of the REWARD programs started PRICES on everything across the stores increased, I’m not just referring to WOOLIES as COLES did the same thing and people got sucked in, I don’t believe in Rewards just fair and honest prices for everyone.

    1 REPLY
  3. I don ‘t even bother with those cards, I shop around for a bargain, I don’t want to feel compelled to shop in one store

  4. Received an email from Woolies saying customers have spoken and want discounted prices. I was never asked. I changed from Coles to Woolies specifically to get Qantas Frequent Flyer points. Looks like it’s back to Coles and Flybuys. Cya, Woolies!!!

  5. I don’t worry about it, people using those cards are just bumping up the prices for those who don’t use them, they are selfish people wanting something for nothing

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  6. I don’t shop at Woolies so won’t worry me. We are all paying for these reward programs. Trust me Woolies and Coles would not give anything away.

  7. I for one would prefer cash back . Not everyone is able to take advantage of frequent flyer points. Lower prices across the store without incentive cards would be more appealing than anything else for me . At the moment I find that Coles are much cheaper than Woolworths where I live .

  8. Actually, we only shop at Woolies because the Caltex station near us accepts the Woolies discounts.

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