The supermarket that will attempt to dominate Aldi 76



View Profile

Aldi has shown no signs of slowing down since taking on Coles and Woolies – and it’s clear Starts at 60 readers like shopping there too.

But one supermarket is looking set to change that by starting a grassroots campaign that goes up against the German grocery stores that have won our hearts and our dollars.

They’ve already got the most loyal customers but IGA is hoping to maintain market share over Aldi before they splash out $700 million to get more customers in the door.

Metcash, the owner of IGA are looking to strengthen their relationships with local food suppliers and building the IGA brand with heavier marketing, reports SMH.

Some of the offerings planned for customers, new and old, include ice cream taste testing and football tickets, with more to be revealed after September 29.

IGA are set to face an uphill battle in the supermarket wars particularly in SA and WA, where Aldi plans to open 120 new stores. These two states account for almost 30 per cent of IGA’s customers and they do not want to lose them.

Morgan Stanley analysts believe Aldi will take 5 per cent of market share in SA and WA within 12 months of opening its first stores – meaning a potential loss of $360 million for IGA.

Despite the imminent Western takeover of Aldi, IGA are going ahead and spending $150 million a year on lowering shelf prices, refurbishing their stores and focusing on fresh, local grown produce.


We want to know today: will you shop at IGA to support local farmers and the community? Do you live in Sa and WA? Will you be shopping at Aldi?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. All these campaigns cost them money. I don’t want football tickets etc, I want cheaper prices. The IGA in our small town is a convenience store, with prices to match. A litre of UHT milk is 95 cents at Aldi, $1.60 at IGA. The town is 20 minutes from Shepparton and they wonder why the locals go to Shep!

    2 REPLY
  2. I dont care what brand is on it as long as it isnt coles or woolworths. they had us bent over a barrel for far too long.

  3. Our local Aldi was built directly across the road from IGA. So, it’s Aldi first off then IGA for everything else….using my rewards tag for the benefit of my croquet club.

  4. I would like Aldi to come up here to north Queensland to give Coles and Woolworths a bit of a shake up

  5. We have left Woolworths and Coles over their helping hand to support terrorist though HALAL CERTIFICATION. We don’t like Aldi as they don’t stock lines continuouslly so our choice now is the local Butcher, local green grocer and we have gone to IGA Wises Road. I have to say the service is Bloody great but the prices have to come down further. Come on IGA you can do it and take 85% of the market.

    2 REPLY
    • Keep up with the times and get off the “Halal” band wagon. It’s been shown to be a load of scare-mongering hogwash. I’m so sick of this sought of propaganda.

    • Julie Davies take yourself away with your narrow mind. If you love them so much go live with one of the males as than can have many wife’s and that’s good for you when he get bored of you.

      1 REPLY
      • William Robert Armstrong I think you are the one who is narrow minded.
        No need to be abusive because someone has a different opinion to you.
        Keep your comments to yourself. No wonder there are so many women in
        D/V situations if you’re any example.

  6. We used to have Woolworths and IGA. Then we got Coles and Aldi within a few months of each other. Now we don’t have IGA.

Leave a Reply

Your email address will not be published. Required fields are marked *