The innocent AAMI ad that had people complaining in droves… so they changed it

AAMI is known for its humorous TV ads but are they really more annoying than funny? A lot of people would say yes.

If you aren’t aware, there’s been an ad doing the rounds that is upsetting TV viewers, but not because it’s offensive in the traditional sense – it’s offensive to the ears.

The insurance company has been forced to replace the ad after the feedback was so strongly against it.

What was so bad about it, you ask? A little girl playing a recorder, a globally hated musical instrument. She is sitting there playing out of key as her parents tend to their broken down car.

“A sincere ‘Thanks’ to everyone who took the time to let us know what you thought about our latest ad (even those Tweets suggesting our ad team be retrenched ‪#‎Gulp‬)”, AAMI wrote on Facebook.

“We’ve listened to your feedback, so, rather than insisting you wait for what’s coming up we thought you’d like to know we’re airing this slightly different version from today. Apologies for all the battered eardrums and howling dogs out there! ‪#‎PracticeMakesPerfect‬‪#‎BringingTheRecorderBack‬ ‪#‎Sorry‬ ‪#‎PleaseDontFireUs‬”

The responses came in thick and fast with many asking the insurer to bring back the famous Balinese lovers Rhonda and Ketut.

Some were saddened that AAMI had bowed to pressure on the high-pitched squealing of the recorder – “You all need to GET A LIFE! Don’t you have anything else to sook about? I loved the original ad, it made me laugh.”

While others were thankful: “Thank Christ. That noise was dreadful and also upset my dog. Shame on you AAMI for letting it even air, but I guess you will now be remembered”.

A major consensus was that people were complaining about nothing, but we’ll let you be the judge. What do you think?

Original ad:

New ad: