We come from a time when customer service was the most crucial part of a shopping experience. As shoppers still, we expect that high level we became accustomed to years ago, but have found that stores today sometimes tend not to offer that good quality, old fashioned service. So which stores in Australia excel and which fail the test?
According to new Roy Morgan research into the shopping satisfaction of 15,990 Australians, there is a quality customer service gap that still exists. There are 29 chain stores that have been ranked in order of best to worst shopper satisfaction – and the results may surprise you.
It’s great to see mature brands represented in the results, with Suzanne Grae (2), Jacqui E (3), Noni B (8), Rockmans (9), Millers (10) and Katies (13) ranking as the best stores to receive the customer service you expect when you walk in. The best store for customer satisfaction was quite surprising – Pumpkin Patch – but it won fair and square, with 92 per cent of shoppers ranking it as their favourite store to shop.
Amazingly, in an average four-week period, one in four Australians aged 14+ makes a purchase from a clothing store. That’s more than 4.7 million people!