Popular fashion brand under fire for refusing to make plus-size clothes 18

Shopping

18


View Profile

It’s an issue millions of plus-size Australian women struggle with: trying to find clothes that fit and actually look good too.

While you’d think clothing brands would be jumping at the chance sell more clothes, it seems some think they’re better off without plus-size customers.

This week activewear brand Lorna Jane came under fire for comments made about plus sizing and obesity in Australia. Ms Jane said she had no plans to start catering to plus-size women and is concerned about the levels of obesity in the country.

But if she wanted to help overweight women, wouldn’t she make exercise clothes big enough for them to work out in?

Many have labelled her hypocrite for her comments and say she bullying women just because they aren’t a certain shape and size.

It’s not just Lorna Jane failing to cater to plus-size women though. There are plenty of other brands out there that only go up to a size 16, or don’t make some of their most popular styles in larger sizes.

Many women complain they have money to spend, but nowhere to spend it. Those over 60 say it gets even harder once you reach a certain age as brands seem to think you have to start dressing “like an old person” just because you’re not in your 20s or 30s anymore.

What are your thoughts on this?

Is it difficult to find clothes that fit and that you actually like? Should more brands make plus-size clothing?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. I think it is utter discrimination for her to have made that comment. I, for one, have health reasons a plenty that causes me to be ‘stuck’ in the plus size. That doesnt mean that I want to wear yucky clothing. On the contrary, buying nice clothing is a ‘feel’ good thing – for young and old, big and small. How dare she. Karma will come and bite her on the bum one day for being so thoughtless. I truly admire the cuddly women out there – who exude self confidence and an obvious ‘love’ for themselves and their look. I would love to be like that. It is very true that stores dont have the range of nice clothing for plus sizes – not like they do for the under 16 sizes.

    1 REPLY
    • I watched a program last night about how Gut microbes and lack of them are probably causing weight gain and maybe all our modern diseases. So this is probably why dieting fails and also why there is so many $$$$ to be made in the fitness industry.
      So putting aside whether or not Lorna Jane is discriminating with her sizing range it looks as if we will be having a whole new approach to health in the future.
      Gut / fecal transplants seem to be proving some answers:
      http://thepowerofpoop.com/about/about-fecal-transplant/
      Maybe firms shouldn’t be discriminating on size but how about letting a creative enthusiastic entrepreneur get on with what they are doing , proving diversity ,and if someone wants more large sizes they could start up there own business as they feel so strongly and wow the larger audience with some truly appealing and inspired clothing. No one can be all things to everyone.
      Imho.

  2. Back in the ’80’s-’90’s, there were quite a few stores’ with ‘big girls’ sizes

    Now Myer, DJ’s, Target, Beme, Damart, Dale & Waters (Perth, with excellent mail-order), & Maggie T, stock large sizes.
    Their various clothings’ are modern, & comfortable.

    Look, & you will see!

    ‘Lorna Jane’ just wants to stock for the ‘youngies’, & doesn’t want her ‘brand’ associated with ‘big gals’.
    Her loss, as the other end of the ‘scale’ has the money.
    More fool her!

  3. This is because they are limited to their ability to produce coths that look good what ever shape or size

  4. Wouldn’t even consider buying her clothing label, she probably charges an arm and a leg for each piece !

  5. I have been a plus size for over 15 years. I have only just turned 65. Yes, it is difficult to buy plus sizes which look great and don’t make you feel like your mother, but you have to shop around. Brands like TS, Virtue, Moda, have great styling. Don’t patronise or even think about clothing which you may have to squeeze into. Be stylish and comfortable. And know, I don’t own these brands.

  6. I am 66 and dont feel I need to have anywhere special to shop. Just because over 60 does not mean I have to look old. Suzanne Grae and Katies and Rockmans stock great clothes at very reasonable prices.Big W and Cotton On also has great exercise gear which is inexpensive.

  7. As a larger person, there have been times when I have wanted clothes to exercise or work out in and not able to buy any. Wish she could walk in our shoes.
    I have a policy these days – in the junk mail, if the store catalogue does not have any clothes for larger sizes up to size 26 , then why should I go to their outlets to see, which means that I do not go there to buy anything else, either.
    Even some of the clothes in stores primarily aimed at larger sizes rarely have clothes designed for practicality for most larger sizes.
    They have items with horizontal rather than vertical stripes.
    They have unflattering short tops
    They have unflattering low necks
    They have unflattering short sleeves
    While modern trends can be acknowledged, there is an art to dressing a larger person to de-emphasise their size and I suspect that the majority of designers have never experienced large size and therefore have no idea at all.

    Find someone who makes clothes you like and ignore those whom despise us!

  8. I do not give a rat’s behind what Lorna Jane thinks.
    I just hope that when all us larger ladies finally reach that point where we realise it’s time to make a change, and we will, and when we do and then want that really smart stuff, then we’ll just shop elsewhere.
    We are not all going to stay large and I for one, just won’t shop there.
    Think about it. Work out clothes. They cost a bloody fortune, and are so overrated. Don’t join a gym – it’s just a fashion parade and all that gym machinery is garbage. WALK !!!
    The Lorna Jane range is no different than hundreds of others. I mean, how many designs can you have.
    Forget the big brands.
    Just grab two pairs of black leggings, and two nice longish polo shirts (one hot pink and one hot yellow), then add hot pink socks and hot yellow socks and start walking. You’ll look great.
    Kmart probably has it all.

  9. Typical of someone who may think they are perfect.
    Wasn’t this clothing brand in trouble recently regarding their attitude to people applying for positions with their company.
    They try to say they are discriminating. Then what is it.
    Not everyone is a larger size by choice or way of life, even if they are that is their choice. Everyone should be entitled to wear nice clothing regardless of size.
    I am a larger size, trying desperately to lose weight, not easy and it isn’t going to happen in a week or two. Medications and health issues have contributed to all this.

  10. Typical of someone who may think they are perfect.
    Wasn’t this clothing brand in trouble recently regarding their attitude to people applying for positions with their company.
    They try to say they are discriminating. Then what is it.
    Not everyone is a larger size by choice or way of life, even if they are that is their choice. Everyone should be entitled to wear nice clothing regardless of size.
    I am a larger size, trying desperately to lose weight, not easy and it isn’t going to happen in a week or two. Medications and health issues have contributed to all this.

    1 REPLY
    • Yes, Sue, you’re right, she was very discriminating about how a receptionist had to look!
      It’s not as if the woman herself is 25!

      I remember a few decades’ ago, when Maggie T saw a ‘niche’ for ‘big girls’ clothing’, & filled it.

      I’ve several of her outfits’, bought eons’ ago, which weren’t ‘cheap’ at the time, but they’ve certainly stood the ‘test of time’ AND still look great!

      Loved wearing them, as sooooo comfy! Had to do much air travel for my work, & I had these beautiful outfits of hers’ to wear, & I always looked, & felt, & still do, a ‘million bucks’!
      Just teamed them with a good, large black Oroton shoulder bag, & Italian Leather low-heeled comfy shoes, in black, & I was up, up, & away!
      Quality always lasts!

  11. Stupid marketing girlie..When fat people become slim, guess what, they will remember your inability to filter your words & gone baby gone, no purchasing from you Skinny Minie!

    Fat people have slim daughters, perhaps they won’t like the attitude either. Your company your choice, but filter the mouth oh unwise marketing one…

  12. I can believe that this person is doing this I am a plus size who doesn’t do regular exercise but I have a daughter who does and is always bemoaning the fact she cannot find anything that is not comfortable to exercise in-she has lost 21 kgs and feels good about life but not while excercising.

Leave a Reply

Your email address will not be published. Required fields are marked *