Gasp! Cadbury to change the Fruit and Nut Bar recipe 267



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Raisins and almonds sit at the core of Cadbury’s Fruit and Nut bar that we have, for our whole lives enjoyed… Well, not anymore. Apparently Cadbury is changing the recipe for the legendary bar 90 years after it was launched, thumbing its nose at history and phasing in the new recipe.

Sultanas are going to be added to the mix of the bar which was launched in 1926, something that has apparently never before happened. Sounds like a cost cutting measure to us, but Cadbury’s have made statements saying it is not about saving money. Instead they say they have run consumer taste testing and that people didn’t notice the difference. The bar will apparently stay the same size and weight on the shelf, despite the challenging cocoa pricing that just keeps escalating.

Cadbury’s PR spokesperson said to the media “While raisins have actually traditionally been the ‘fruit’ of Cadbury Fruit and Nut, sultanas have been brought into the fold to add more variation.

“It’s important we have a flexible supply of the dried fruit we use in our famous Fruit and Nut bars to both retain quality and ensure it’s still an affordable treat.”

Would you notice the difference between a raisin and a sultana?

Rebecca Wilson

Rebecca Wilson is the founder and publisher of Starts at Sixty. The daughter of two baby boomers, she has built the online community for over 60s by listening carefully to the issues and seeking out answers, insights and information for over 60s throughout Australia. Rebecca is an experienced marketer, a trained journalist and has a degree in politics. A mother of 3, she passionately facilitates and leads our over 60s community, bringing the community opinions, needs and interests to the fore and making Starts at Sixty a fun place to be.

  1. I don’t care what they do as long as they are Halal certified. I will not buy their products.

    4 REPLY
    • totally agree with you Rosanne.Until they cease paying halal certification I will not touch any cadbury products

    • What?! You’re kidding me, when did this happen, presumably when big faceless conglomerate Kraft Foods took them over?!

    • I to will not buy any of Cadbury,s products as long as they are Halal certified

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