Could this supermarket’s “fresh” makeover change everything? 13



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Trendy Sydney suburb Manly will be the latest place to get a new kind of supermarket – one with a “flashy” design including wood panelling, plenty of signage and fresh produce displays at the front of store.

Sounds expensive, right?

Well no, according to Aldi management. The German supermarket is expanding its trial of revamped stores, dubbed “Project Fresh”, with four more planned as it expands into South Australia.

Aldi has revamped four stores in the past six months, with brighter, more contemporary interiors and an expanded fresh produce section.

“As part of the trial process, we will review these upgrades and continue to listen to feedback before determining what could be broadly implemented to make the Aldi shopping experience even more enjoyable for our customers,” a spokeswoman told SBS.

She stressed that the new look would not impact the prices in the store and that Aldi would always be a “limited discount retailer”.

For those who prefer to shop at Aldi, the attraction is not the layout of the store – in fact, the concrete floors and slightly dingy atmosphere are almost part of the appeal as you can assure yourself no money has been wasted on “frills”.

Indeed, initial feedback from Aldi’s customers showed there were concerns that revamped interiors would raise prices, Fairfax reports.

But Aldi says it will only go ahead with expanding the new-look stores if it meant they could keep prices down.

“We have to do this the Aldi way. It’s a slow burn for us,” said a spokesperson.

Meanwhile, ACCC’s chairman Rod Simms has again raised concerns that Aldi and Woolworths in particular are not complying with the Grocery Code designed to protect suppliers, Business Spectator reports.

Tell us, are you happy with the way Aldi looks inside? Does it affect your decision on where to shop? Would you welcome a “fresher” approach or do you think it would jack up prices?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. The quality of the produce, prices and minimum waiting at the checkout are the important things for me. I like a frugal decor, it reinforces my perception of a no frills operation.
    I like Aldi as it is except for one thing. The checkout system. Please setup a first in first served system (re Target). It is most frustrating to be waiting behind 2 customers who have shopped for the Mongolian hoards only to have the people behind me rush off to a newly opened checkout to be served before me.

  2. This “fresh” business has already been so over done that it is now pretty meaningless, especially now we know some of the “fresh” produce has been stored for months and even years before hitting the shelves.

  3. Agree with Phillip Rodgers.
    The absolute “no escape” at Aldi has always put me off. Get behind in a queue and a new checkout opens and those behind you rush there. You’re stuck behind those who buy mountains of food, and there’s no way you can just give up and leave.

    I’ve given up on Aldi until they get their act together.

  4. I doubt if Aldi would be putting the prices up if they want to stay within catching distance of Woolies & Coles. I don’t care what the interior of the shop looks like as long as I can get what I want, when Iwant it.

  5. What I gained from the 7.30 program is it is about cost not quality. It’s time Australians said we want quality first and at a fair price. Second or third grade produce that is Australian grown should not be on our supermarket shelves.

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