Australian grocery shoppers are staying loyal to these 20 food brands 8



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They’re the brands we’ve grown up – and even though we want cheaper groceries, we will stop at nothing to have the labels we know and trust in our pantries.

According to new research from Canstar Blue, there are 20 big name brands that Australians simply couldn’t do without.

In January, Canstar Blue reported that the majority of Australian consumers are now favouring home brand groceries over big name brands, with the number favouring the cheaper alternatives rising sharply from 44% to 65% in the space of just six months.

But despite Australia’s preference for home brands, some big name brands are not interchangeable.

The survey of over 3,000 people revealed a strong loyalty towards some iconic Australian brands.

“The big supermarkets are focussed on improving their private label groceries and consumers are benefiting from improved quality and low prices,” said head of Canstar Blue, Megan Doyle. “While this is good news for shoppers, it’s putting huge pressure on brand names and there is growing competition for shelf-space. If things continue as they are, only the most popular brand names will survive.

“That’s why we wanted to find out which big brands Australians not only love, but are also happy to pay that bit extra for at the checkout. Private labels are a great option for families on a budget, but in some cases the cheaper replacements just don’t cut it.

“In an ideal world, we would see a healthy mix of leading brand names and local favourites remain in our stores. No one wants to spend more on groceries than they have to, but it’s also important that there is competition and consumers are given plenty of choice.”

The complete list of brands that Australian consumers can’t do without was as follows:

  • Cadbury
  • Arnott’s
  • Heinz
  • Kellogg’s
  • Kraft
  • Coca-Cola
  • Nescafé
  • Nestlé
  • Lindt
  • Sanitarium
  • Golden Circle
  • Bega Cheese
  • SPC
  • Edgell
  • Uncle Tobys
  • Streets
  • Kleenex
  • Vegemite
  • Dick Smith Foods
  • John West

“Even though some of the most popular brands on the list are imports, a common theme from the survey was that Australian consumers want to see local brands doing well, particularly those that we’ve grown up with,” said Mrs Doyle. “It’s natural to feel a sense of loyalty to the brands you’ve been buying all your life”.

One of the most surprising inclusions were Cadbury and Coca Cola, who have both had controversies of late. Cadbury has seen a boycott from consumers over Halal-certification, and Coca Cola has been embroiled in a health research scandal where it’s alleged the soft drink giant paid for bogus research that suggested diet isn’t a factor in obesity, in turn ensuring consumers believed Coke wouldn’t affect their weight.

We want to know today: What brands are you most loyal to? Why?

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  1. I am loyal to all brands that don’t fund terrorism……

    2 REPLY
    • I’m with you if large brands want halal certification then I certainly don’t share their

    • I agree I Would not agree to buy products that carry halal certification.
      How stupid are these Companies to pay for such and what little they
      Get in return.
      Australians wake up and ban all products from your shopping lists.

  2. brand loyalty is out the window these days – I check for NO HALAL – and shop accordingly.

    with halal certified pork chops, cat food, and halal certified easter eggs, this certification has reached the heights of idiocy.

    Cadbury certifies the easter eggs as halal, to satisfy under 3% of the population, when that 3% does not celebrate easter. If even 20% of the population shunned halal certified chocolate this year, maybe Cadbury would get the message.

    2 REPLY
    • Any product that is halal and/or Chinese is off our list. Cadbury suffers the double whammy. We had good news on Saturday when the halal butchery was boarded up and out of business for lack of customers. Should be more of it.

  3. Any name brand that uses Australian products and services. I will not buy home brand products.

  4. Rosella Fruit Chutney, Dick Smith foods.

    I will not accept products which say “vegetable Oil” or “blended Oil”. They often contain palm oil which is not healthy and which is grown by demolishing huge areas of jungle through slash and burn.

    Many of the brands listed are no longer owned by Australians. Many use ingredients imported from countries with suspect hygiene or ingredient safety issues. Many use trickery e.g. saying it is “Australian Made” or from New Zealand when it is just the packaging, or a very small percentage of the contents which are Australian. Fish and prawns grown in stinky effluent laden ponds, or fed and fattened in large nets using God only knows what feed (but labelled “wild caught”) are also off my list.

    I have to be very careful about chemicals and additives, so I need to be “picky” to avoid a trip to Emergency. I want clear, detailed labelling – including “100% Grown in ….” and “Fully Australian Owned”.

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