Appliance wars: The surge of mass produced crap coming to a shop near you 19



View Profile

Remember when we were willing to spend the money on a quality appliance because we knew it’d last? It seems those days are long gone…

Now so many of those products we could keep for years break down much easily and it is cheaper to just replace them than repair.

This is just a rare phenomenon – it’s actually called planned obsolescence and is the idea that companies make more products more cheaply in the knowledge they’ll break and have repeat business. Buying a TV that lasts 15 years might sound great to customers but it is not good for company profits.

So do we really have to sacrifice quality when we go for a lower priced product? Not always, but it is usually the case. High quality products usually come with the higher price tag because companies know that their product probably won’t break as easily as the cheaper version, so they need to make up for that loss of repeat custom.

Last week it was revealed by Fairfax that we’re on the brink of blender wars – the ugly, plastic version of the infamous bread wars.

Up until now, Harvey Norman held the crown of small appliance king but the Aussie retailer has been taken on by JB Hi-Fi and Dick Smith in recent months.

Retail consultant Brian Walker told Fairfax media Harvey Norman and The Good Guys “are going to respond on price and they’re going to respond on discounting and volumes, and they’re going to be very, very aggressive”.

It’s disturbing to think that a toaster can cost less than a loaf of bread, a vacuum can be equivalent to someone cleaning your house, and a blender can cost as much as an organic juice.

While China and their ridiculously cheap production lines are to blame, so is our culture and mindset towards the products we own.

Baby boomers can adapt this to similar thoughts are secondhand goods and heirlooms – they’re a dying breed because the younger generations want the latest and greatest model every year. This is yet another example of how planned obsolescence has well and truly worked in our society. It’s all just a cunning plan to make people believe they need new models, even if their own current model works just fine.

The consequence on the environment is huge, not to mention on our pockets.

So what can you do to make sure you aren’t get a shonky product when you see a sign for a $7.50 toaster? Just use common sense. You will probably be better off in the long run getting a toaster that is mid-range and slightly more expensive. Also, check warranty periods.

Under Australian consumer law, a product must be fit for purpose, and should last for the typical life of the product. I personally bought a toaster from Big W or Kmart in 2008 for around $30 and it has lasted 7 years with no signs of giving up. I’m glad I didn’t go for the two-slice $7.50 one because by now I would have had three of them.

If your appliance fails within the warranty period, or even outside of it, contact the manufacturer and check your rights. You could be surprised how you could be covered.

And one last tip: Don’t buy the latest and greatest thinking it’ll improve your life or will be worth the money. More often than not we fall into old patterns and won’t use new features.


Tell us, do you look for quality or price when you shop for an appliance? Does it matter? What appliances have you replaced lately?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. Some years ago when buying a new washing machine I advised my husband that there is no way the new one would last as long as the old, 23 years.

    2 REPLY
    • So true Sheryle. My Kelvinator fridge is nearly 30 years old. Was going to buy a new one, but thought I’ll just see this one out. Mum’s very first fridge from the 50’s was still workable, although she had upgraded over the years. We got rid of it 4 years ago when she passed.

  2. Sometimes it’s better to buy cheaper as you could afford to buy three cheap items for the price of a higher quality which if fact may only last the same time. But changing frequently means you can keep up with technology. There is always something better coming out and there you are, stuck with an expensive old model!

  3. Twenty years ago I had trouble with the switch on my washing machine which I bought in Apr 78. The techo fixed it and told me it was a heavier duty than the then current industrial machines and to hang on to it as lond as possoble. Yep Gurty is still going and doing a good job.

    I bought 2 microwaves at a police auction more than 20 years ago and yep they are still going. 😉

    1 REPLY
    • We bought our first electric fridge (had kerosine fridge prior) when our son was a year old. It chucked it in when he was 21. He’s now nearly 48 and we’ve had about 6 fridges since then.

  4. i also have two fridges one is 38 years old but you have to defrost it my daughters new flash one has lasted 14 months and it was top of the range and not cheap

  5. Almost ready to retire from the repair trade, so much crap out there now, thanks to Our Governments ” free Trade policy. !!

  6. Toasters are so cheap they can be cheaper than s loaf of good bread, crazy. $45 for a small new microwave, $7 for an iron & endless crazy low prices. But we are paying for it in many other ways.

  7. I prefer high quality, which used to be just that. But, it seems these days, all things are only made to last a certain time, & usually malfunction just after the warranty has expired. It’s a disposable world, unfortunately, even marriages it seems.

  8. My thoughts exactly Julie Murchie. Everything is disposable even people. And that’s a shame. Good quality usually is my choice and I find it lasts me well, but you have to look after things. Like marriage and anything really, treat it badly and it will fail.

  9. Yes & things were repairable.My hair dryer is 23 years old ,repaired once & still working well.My $12 toaster lasted for 12 years new one at $75 lasted 14 months.Hmm more land fill

Leave a Reply

Your email address will not be published. Required fields are marked *