Aldi’s dark secret to cheaper prices revealed 27

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Aldi is truly winning at the supermarket game, blowing Coles and Woolies out of the water. But could there be a sneaky reason why they’re able to price their products so low?

Fairfax Media’s survey of six popular products sold at Coles, Aldi and Woolworths found differences between size and price for each one, which makes it very difficult for consumers to easily compare and figure out how to get the best deal.

Here’s what they found:

  • Aldi sells Diet Coke in packs containing 330ml cans for $11.29 while Coles sells the standard 375ml for $12.30.
  • Aldi sells Milo in one size – 385g – at $1.35 per 100g. Coles and Woolworths both offered three different sizes – 200g, 750g, 1.25kg. The 750g can is sold at $1.30 per 100g at Coles
  • Home brand cornflakes are sold in different sizes: Aldi’s box is 750g, Woolworths’ is 550g and Coles’ 500g. Coles and Woolworths (both 36c/100g) were more expensive than Aldi (33c/100g).

“Coles offers customers a range of products, some of which are in different sizes,” said a Coles spokesperson.

An Aldi Australia spokesperson said Aldi tailors its products so it can “meet the needs of tomorrow’s consumer”.

And while some of the investigated items were cheaper at Aldi, there are more specials and sales on at Woolworths and Coles which can discount them further.

Are you surprised by this? Do you like shopping at Aldi?

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  1. 100gram tins dog food never below 70c in Woolies or Coles. Aldi, if I buy 36(I think) 11c. Hell yes I shop Aldi. I have watched Woolies and Coles squeeze out small shops so they can manipulate prices. Different prices for different areas. NOW what is going to happen? I don’t know, but am enjoying the show.

  2. Aldi also EMPLOYS STAFF to put your items through the register. I will NEVER use The ‘serve yourself’ system introduced in both Coles and Woolworths on principle. How many jobs have been lost through this cost saving system?

    2 REPLY
    • And thee is always a huge wait at Aldi registers whereas i never have more than a two customer wait at Woolies with an operator. And heaven help at Aldi if its Centrelink day.

    • You are absolutely correct Roy and it’s a pity more people didn’t realize this and it’s an even greater shame that many don’t care.

  3. Aldi profit goes back to Germany to one of the riches Families in the world at least Coles/ Woolies profit stay in Oz.
    Aldi no cheaper just good at price perception .

    6 REPLY
    • They are a lot cheaper and if u check most of products are Australian keeping our farmers going not like Coles and woollies where they cut prices and ruin our farmers livelihood. The washing powder is the best and far cheaper. ACA report a couple weeks ago. Even Butter, Eggs, and fresh vegs and meat and lasts longer in fridge.

    • They are a lot cheaper and if u check most of products are Australian keeping our farmers going not like Coles and woollies where they cut prices and ruin our farmers livelihood. The washing powder is the best and far cheaper. ACA report a couple weeks ago. Even Butter, Eggs, and fresh vegs and meat and lasts longer in fridge.

    • You are absolutely correct Roy and it’s a pity more people didn’t realize this and it’s an even greater shame that many don’t care.

    • I’m not sure you have the whole story, here. I am an American and own many, many shares in Wesfarmers, so your nationalistic reasoning is really uninformed. And while I profit from nationalistic knuckleheads like you, since I own shares in Coles/Wesfarmers…it’s scary that you all think the world of finance and retail is so cut and dry.

    • Do you know that for sure. What about all of my the Australian products they sell, bought from Australian suppliers. I love the “special goods” they sell from overseas, as they are so delicious, but I always check when buying my everyday food (not special occasion food) to the ensure it is Australian product, and I hardly ever buy anything that’s not. A question for you – have you ever actually shopped at Aldi. I go for quality for the price and I am pleased with the result. How rich do you think Coles and Woolworths are getting as they go about their daily business? They “rip off” Australian suppliers everyday. Every business in the world is looking for profit, not just Aldi.

  4. I never use the self serve checkouts, firstly It is doing away with jobs for my grandchildren and secondly if they want me to be the checkout operator I have demanded staff discount. None of the local managers come near me now.

  5. Self serve checkouts takes ways jobs yes….but you also now pump your own petrol, bank online, even get our bills in our emails, these have taken jobs too but we all use them too!!

    1 REPLY
    • You are right Julie. Plus Aldi staff don’t pack your groceries. At least you have a choice at Woolies and Coles and as long as customers demand that jobs will be safe.

  6. Here the Dark Sekret of ALDI: ALDI IS BETTER

  7. Aldi bread 86 cents!Or is it 89? Either one is a whopping saving compared to the other supermarkets

    1 REPLY
    • But always seems stale and doesn’t last very long

  8. I do my weekly shop at Aldis and go to woollies for a few things I can,t get at Aldis.

  9. I do my weekly shop at Aldis and go to woollies for a few things I can,t get at Aldis.

  10. We shop at aldi like a lot of other people because it’s cheaper and also their quality is as good as the other ones

  11. Love Aldi. They introduced unit pricing to try to keep the other bastards a little honest.

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