Aldi shuts down key part of their business to make way for new stores

As more and more Australians demand convenience, supermarkets have had to step up their offerings, including Aldi. Aldi’s ‘Aldiliquor’ website
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As more and more Australians demand convenience, supermarkets have had to step up their offerings, including Aldi.

Aldi’s ‘Aldiliquor’ website is about to shutdown, after it lost against Coles and Woolworths’ alcohol offerings.

According to the Daily Mail, the decision to shut down the Aldiliquor.com.au site has apparently been made to focus on the expansion of further stores into South Australia and Western Australia.

The website will close on March 24, just three years after it was launched. Customers will still be able to purchase alcohol in store, however many customers don’t look at Aldi and automatically think alcohol, so it could also be short-lived.

‘We are constantly reviewing our business operations and processes to ensure we can continue to deliver exceptional value for our customers every day,’ an Aldi spokesperson told Daily Mail Australia.
‘This includes eliminating many of the costly extras associated with traditional supermarkets.

‘With extensive expansion plans now well underway, we have made the decision to close our online liquor store.’

ALDIliquor.com.au will shut as of 4pm on Thursday March 24.’

And this didn’t happen because we aren’t buying alcohol online – in fact we are, in droves. Woolworths-owned Dan Murphy’s and BWS websites, had a 4.9 per cent jump in sales to $4.4 billion.

It’s Aldi’s first setback after charging ahead of Coles and Woolworths on price and offerings.

www.aldiliquor.com.au was a world-first for the German business, and it sold brand names, as well as the company’s signature cheap wines. Last December, a $4.99 bottle of rose won a Blue Gold medal at the 2016 Sydney International Wine Competition.

In an email to customers this morning, obtained by Business Insider, Aldi Australia said in-store alcohol sales will continue.

Here’s what the email says:

Dear Customers,

ALDI Stores Australia regrets to announce the closure of its online liquor store – ALDIliquor.com.au – as of 4pm, Thursday March 24 2016.

ALDI Australia is constantly reviewing our business operations and processes to ensure we can continue to deliver exceptional value for our customers every day. With our current expansion into South Australia and Western Australia this decision has been taken to enable ALDI to focus on creating the best possible in store experience for customers, while continuing to deliver high-quality products at permanently low prices. The ALDI in-store liquor range will be unaffected by this change.

We would like to take this opportunity to thank all our customers for their support of ALDIliquor.com.au. The site will be trading as usual until the closing date with some fantastic special offers to stock up your liquor collection. Our standard terms and conditions will continue to apply to all purchases including the 100% satisfaction guarantee, which will be honoured after the closure date. For any holders of store credits these can be used until closure of the store with any remaining credit exchangeable for liquor online or an in-store gift voucher. For any enquiries please call 1300 ALDI.

Tell us, have you ever purchased alcohol from Aldi?

  1. Jane Fisher

    I don’t buy my alcohol online, but will continue to buy Aldi wine when I shop, it’s great wine at a great price.

    • Esther  

      I agree. But we in Queensland don’t have that luxury. If they can sell it ar that price, why do other need to double it up here.

    • Esther  

      I agree. But we in Queensland don’t have that luxury. If they can sell it ar that price, why do other need to double it up here.

  2. Vivienne Marjenberg

    I dont buy them online, but I buy wines from Aldi stores and they are really really good I was so surprised the first time I bought them but will continue to buy and such reasonable prices.

  3. Sue Todd

    I don’t drink so it won’t affect me, but I see people buying alcohol at Aldi’s in big quantities so I can’t see them closing the liquor side down altogether. I might be wrong though

  4. Meg Hyde

    Come to Queensland – no alcohol in supermarkets and I personally like it that way. My wines are purchased through a wine club and only the occasional flit through the drive through for a bottle of spirits or, in summer, some beer.

  5. Joy Ann Wilson

    as the QLD shops dont carry alcohol it will have no change for me i will keep saving money by shopping aldi with thair food lines are great i just wish the chilled dog rolls would get put in fridge quicker asthe rolls i find are slimy so have stopped buying them

    • Joan Rowe

      Tell them, I have done so when I am not happy with a product. They are really good at listening and acting.

  6. Brandy Gabba

    Devastating news for me. Living in Brisbane, I can’t buy alcohol in my local Aldi. I have been buying online since they started up. Tried a lot of their wines and finally settled on a few that we regularly purchase. Terrific service – usually on the doorstop in a couple of days. Personally, nothing in our local bottleshops can compete with Aldi in my preferred price range. Our local courier will have to get a bigger truck because I will put in a massive order before they close!

  7. Brenda Johnson

    I am pleased to hear this. I am not a drinker but when it is sold on line anyone can get it including young people. It might just save a life. Another reason I will continue to shop with Aldi.

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