90 per cent of Australians want this, so how can we make it happen? 29



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In a day and age where it’s often cheaper to buy goods online from an overseas retailer, and where international brands are widely available in our stores, Australians would still prefer to buy Australian-made.

But is this possible when so many of our local manufacturers have shipped operations overseas?

The latest research into shoppers’ preferences has confirmed that the desire to buy Australian-made has increased, with nine out of 10 people surveyed saying they’d be more likely to buy products made in Australia.

And while, we all would love to see an “Aussie Made” aisle in the supermarkets, our patriotism doesn’t stop there. Compared with the same time in 2013, increased proportions of the population say they’d be more likely to buy clothes, food, electrical goods, sporting goods and wine if they were labelled ‘Made in Australia’, according to Roy Morgan research.

But how are we supposed to buy Australian made when locally produced electronics, clothing and other goods are so few and far between? In our lifetime, production and manufacturing in this country has gone from quality, reliable and something to be proud of to a niche market. Just look at the price of locally produced clothing, for example – would you really pay $30 for an Aussie produced t-shirt when you can get one for $4 from a discount department store?

And good luck buying an Australian-made car with the pending closures of Ford, Holden and Toyota’s domestic manufacturing plants.

The research found that, in addition to our overwhelming wish to buy Australian-made products, the remaining countries in the top 10 countries of origin we trust are, in order: the US, UK, New Zealand, Germany, Japan, Canada, Italy, Sweden and France. China has slipped out of the top 10 since the last survey.

Tell us, would you prefer to buy food, wine, clothes, electrical goods and cars that were made in Australian? Can you do so? What prevents you from doing so?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. I buy some things made in Australia but the cost when you are on a pension is hard.I shop at Aldi and they have a lot of their groceries are from Australia . Their meat is Australian and most of their fruit and vegetables.

  2. Australian made cars certainly weren’t something we flocked to. The only Australian made car models were mirror images of one another, the big sedans and station wagons that people had begun swinging away from as smaller more fuel efficient cars were imported. If manufacturers don’t provide what we actually want they shouldn’t be surprised we shop elsewhere. Australian made often means hugely more expensive and a limited range. Look at caravan prices here compared to the US. I try to buy Australian if I can opting for a rather dull Australian made toy wombat over the much better looking bilbies and other critters all made in China to send to my Canadian granddaughter.🇦🇺

  3. It’s a sad indictment of what is lacking in our stores generally.
    Like most people I would love to have the option of choosing Australian made products, but they are definitely becoming harder to find.
    When I was growing up I can remember lots of small manufacturers producing quality goods.
    Unfortunately we took that for granted and slowly so much has disappeared.
    When I wander through places like K- Martin everything seems to be made in China.
    Prices are so low it’s ridiculous.
    I ask myself how much is the person actually providing this product been paid.
    It doesn’t sit well with me the answer to that question.

    3 REPLY
    • Lyn King I believe most countries nowadays sells Made in China products including the USA. The only places I can be sure selling 100% Australian products are those being sold at Information Centres wherever I go. Expensive but the quality is worth it!

    • Maureen Clifford Scribble Bark Poetry..Sometimes Keep it simple is the best way to go…Many of us endorse your comments….but our governments have other plans…because of tying us in to all these free trade agreements…which non of us were consulted on..If only more of us would do our bit and become a bit more patriotic to our country..after all we are helping ourselves if we buy our own produce…if we dont there will not be any.

    • Lyn, it’s not a sad indictment on our stores so much as on our governmental policy. Australia makes almost nothing any more. Our manufacturing industry closed up shop and left when import tariffs were abolished in the 80’s. They just couldn’t compete with the price of imported goods with the cost of wages, superannuation and taxes here.

  4. Until the government decides to re-impose import duties (that were abolished in the 80’s I think) this will never happen. Australians need higher wages than say Indonesia as our cost of living is so much higher so the only solution is an import tarrif, not free trade.

  5. It comes down to cost. When you are on a budget you do not always have the luxury of buying the goods you would like to buy. Money will only stretch so far and bills have to be paid. Sad but true.

  6. I can’t see it happening but if we only imported goods that we don’t grow or manufacture ourselves it would make it a lot easier and a lot better for our local producers. Do we really need a selection of over 30 brands of coffee and 20 brands of Jam and why do we import oranges from California when we grow them in Australia? Fair enough if some years we have insufficient because of drought/flood/fire then we import from overseas but other than that it should only be Australian oranges/goods that we are selling. Govt say it is to do with the balance of trade but I argue that my buying groceries from the supermarked isn’t reliant on them buying one of my books – so why should it be any different with food/goods? If we have surplus we sell, if we have shortages we buy – but seems that is too simplistic.

  7. would love to buy Aussie manufactured goods but can’t afford them. I do buy Aussie fruit and vegies though.

  8. good to hear China is slipping. Yes, I would love to see an Australian aisle in supermarkets, but sadly, it won’t happen 🙁

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