The evolution of Tupperware 4



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Tupperware has been a fixture of homes around the world for decades. From bright coloured containers to toys to utensils, Tupperware has always been popular and a must-have.

Created by Earl Silas Tupper in 1939, the products were new and exciting because plastic was rarely used for storage as it smelt and was brittle. But not Tupperware – it was flexible, clear and durable.

Tupperware was sold in department stores but regular housewives had no idea how to use the plasticware or how to ‘burp’ the patented seal. That was, until Brownie Wise came along and created the iconic Tupperware Party.

She was a Florida woman who was experienced in sales to homemakers and she revolutionised the Tupperware movement – she showed everyone why they needed the products in their lives.

Mr Tupper owed a lot to Ms Wise, however their partnership didn’t last and he went on selling his products without her. The business went from strength to strength and new product lines were added in over 100 countries.

Today, Tupperware is still a huge business and the parties that brought them into our homes are still going strong.

Let’s have a look back at the products many of us have or had in our cupboards.

Tupperware: the nicest thing to happen to your kitchen, apparently!

A photo posted by LynnMarie (@a1flyingcat) on

Do you remember these measuring cups?

Tupperware was known for being very colourful indeed…

A photo posted by Allison Jones (@larkstore) on

These stacking canisters were a must have in the 70s.

An avocado green pitcher. It’s so retro!

A photo posted by Christy (@thriftedloves) on

A 1978 Tupperware jelly mould…

A photo posted by Retro Reliks (@retroreliks) on

These toys were very popular with children throughout Tupperware’s history.

A pickle keeper… yum?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. Tupperware? Isn’t that the stuff plastic surgeons practice on?

  2. Some years ago I went to a Tupperware gathering which was a celebration of its 50th anniversary. It included the handing out of rewards to dealers for sales. I sat there as they were handed Mix Masters and other pricey prizes and thought that these prizes are paid for with what I spend and resolved never to attend a party or buy any Tupperware ever again. To add insult the competition prize I one was broken.( It wasn’t Tupperware.)
    I enjoyed the early days of parties etc but it wasn’t long before articles of just as good quality were available in the shops. The novelty of Tupperware parties didn’t wear off as each new generation of ‘housewives’ came of age. They had more slush money than we ever had and were prepared to pay the exorbitant prices that Tupperware now demands.

    1 REPLY
    • Yes Mary, and very hard to find “someone” who will replace the item which has a lifetime? guarantee. Tupperware went from a large local distribution centre to miles away, to make it more difficult to get replacements.

      1 REPLY
      • Ladies, Tupperware Consultants still exist and we are still around partying with other ladies while begin able to stay at home with our children at the same time. Tupperware allows us that luxury. Tupperware still does have that same Lifetime Warranty, and it is also now all BPA Free. Please contact me if you have any items to warranty. We will get you your replacement piece, or if it is no longer made, we will get you the newer version of it.

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