Move over Sam Kekovich, there’s a new lambassador in the house! 11



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It’s an Australia Day tradition: Sam Kekovich’s stern reminder to eat Aussie lamb. His no bull approach has been a much loved staple of our nation’s celebration, but now he needs some help to spread his lamb loving message. So who better to join him than Aussie icon Richie Benaud?

The sport commentating legend stars in the latest campaign for lamb products, a refreshing comeback for Richie who has been battling skin cancer. He said of his new role, “Just like cricket, the annual lamb campaign is synonymous with Australia Day and I’m thrilled to be part of it in 2015″.

According to Meat & Livestock Australia spokesman Michael Edmonds, “we wanted to evolve the campaign and it was only fitting to have one of Australia’s most treasured icons, Richie Benaud, join Sam on his annual crusade to get Aussies together over lamb on Australia Day”.

But these aren’t the biggest names in the latest campaign – but you’ll have to check out the video to find out who!

Tell us, will you be eating lamb this Australia Day? 

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. No it won’t make me eat more lamb, I’ve only had it twice in 30 years. We used to live on mutton.

  2. Let both of them come live where I live on my pension and see if they could afford to pay $50 a kg for lamb

  3. Love these Aussie day ads. Become something I wait to see what they cook up each year ( besides the lamb)

  4. Hey Joy Tusler love these ads new one each australia. Day. Hope you get the humour if not ask your mob. We get new one each year. I wait for them.

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