Our population is expanding, not just in numbers but in size. This poses a challenge for the clothing industry.
Up to size 26 there are a variety of stores catering to your needs. After that the choices dwindle.
Once you are over that size you are, by most companies, classed as no market – you become an invisible customer. Even the shop assistants avoid eye contact or become very busy in the stockroom. They know they have nothing to offer, and often they are judgemental, or even rude. One friend of mine was told by a shop assistant: larger ladies than you squeeze into our clothes.
We all have the need to look and feel good about ourselves, especially when we are no longer able to fit into the regular plus size clothing. Here are some tips I’ve learnt over my years operating my own plus sized women’s clothing business.
Fulfil your desire and stand tall.
Tell us, do you find it difficult to purchase clothes that fit or look stylish? What’s your favourite clothing store?