A German company has landed itself in hot over what appears to be a rather x-rated holiday advertisement.
Thomas Cook’s sister company, Neckermann was just trying to promote a fantastic holiday deal when their marketing poster turned into somewhat of an embarrassing blunder.
What is meant to be a seemingly innocent promotion to entice people to jet off on holiday, instead at first glance appears much more sexual than intended due to the unfortunate placement of a man’s hand.
While creators of the advertisement thought they had captured the perfect shot of a senior couple enjoying the sun in their swimsuits, others were convinced the photo showed the man enjoying an intimate moment as he pleasured the woman while laying on a sun lounge.
That of course isn’t the case as the man is actually sitting with his hand cupped on his knee, while the woman lays beside him sunbathing. However, the somewhat rude optical illusion has left many in hysterics, while others are convinced it was a cunning plan by the company.
“The whole point of advertisements is to get people to look at them. Like we’re all doing right now. It’s worked so well that the ad has expanded beyond their target market so now people who can’t even read the language are seeing it,” one Reddit user wrote.
While a second added: “Every time I see one like this, I just imagine one guy seeing it, getting it, and deciding to push it through anyway because it’d be funny.”
The hilarious advertisement follows the equally amusing mishap involving parent company Thomas Cook’s airplane design. The British-run airline failed to catch a major design flaw in its new branding on the side of its commercial plane.
A massive sign reading “I heart Cook’s Club” was plastered across the new aircraft without the airline realising the unfortunate placing of one of the middle exit doors. When opened, the fun marketing slogan quickly turned into a hilarious mistake that read, “I heart Cock’s Club”.
As usual, the internet caught the problem in no time and the design flaw was quickly seen around the world. One Twitter user was over the moon with the public muck up saying: “You had one job, Thomas Cook. And you did it gloriously.”
Another saying: “Thomas Cook’s rebranding not quite going to plan then!”