The billboards were part of a private English language school’s marketing campaign in Zagreb, Croatia. Melania was born in neighbouring Slovenia, and left in her 20’s to follow a modelling career. It was while she was at a Fashion Week party in New York back in 1998 that she met Donald Trump.
The billboards have since been taken down and the school has issued an apology.
“We are very sorry that the billboards were misunderstood as something intended to mock the U.S. first lady,” Ivis Buric, a spokeswoman for the school, American Institute, said. “It was meant to be something positive, to show her as a role model.”
It’s not the first time her image has been used for promotional purposes. Her face has used to promote tourism for Slovenia and even underwear.
What do you think of the marketing campaign. Clever or just plain inappropriate?