Amazon is set to shake up the world of retail once more come Monday after announcing it is dropping prices on some of Whole Foods’ staple ingredients in a bid shake up the grocery industry.
The online retail giant announced it was acquiring Whole Foods in June and moved swiftly to make changes to the trendy store.
USA Today reports that Whole Foods branded bananas; organic large brown eggs, avocados, baby kale, baby lettuce and Gala and Fuji apples; ‘animal-welfare-rated’ 85% lean ground beef; organic “responsibly-farmed” salmon and tilapia; creamy and crunchy almond butter; organic rotisserie chicken and its generic organic butter will all be cheaper come Monday.
It’s welcome news for shoppers on tight budgets who have previously been locked of the store because of its high prices.
Whole Foods has gained a cult following over the past decade with celebrities and organic food lovers frequenting the store for their daily quinoa and green juice hit.
However, exorbitant prices earned the store the regrettable nickname ‘Whole Paycheck’ and limited its clientele.
Amazon says it wants to change this.
“We’re determined to make healthy and organic food affordable for everyone,” Jeff Wilke, the executive who runs Amazon’s consumer businesses, said on Thursday in an announcement about the changes, the New York Times reports.
“Everybody should be able to eat Whole Foods Market quality.”
If Amazon succeeds in pulling more customers through the door, it won’t be the first time it’s pulled of such a feat.
Amazon founder and CEO Jeff Bezos fundamentally changed the way people shop by taking on book publishers and online stores with competitive prices and the potent power of convenience and is determined to do the same to the grocery industry.
The only question is, will he be able to pull it off again?