Aussie retail has taken a hit in recent years, but while many stores flounder, some are rising to the top.
The annual Roy Morgan 2017 Customer Satisfaction Awards have been announced and they’ve revealed some surprising insights in shopper preferences.
The awards are given based on customer satisfaction, engagement, loyalty, advocacy and trust this year, featured plenty of affordable well-known brands.
While many Aussies do their shopping at Coles, Woolworths of Aldi, it was actually South Australia’s Foodland that won Supermarket of the Year, with Aldi Liquor nabbing the top gong for Liquor Store of the Year.
Australia is known for great coffee, but it looks like you can’t go past a cuppa at Muffin Break, which was crowned Coffee Shop of the Year. Burger shop Grill’d won Quick Service Restaurant of the Year, while Costco was awarding the prize for Discount Department Store of the Year.
The Reject Shop, known for selling named brands on the cheap, was the Discount Variety Store of the Year, while Myer, which has made headlines for its less-than-impressive sales in recent years, came out on top for Department Store of the Year.
Jeanswest proved unstoppable when it came to fashion, taking out the prize for Clothing Store of the Year, while JB Hi-Fi won Furniture/Electrical Store of the Year. Rebel and The Athlete’s Foot won Sports and Shoe Store respectfully, while My Chemist was awarded Pharmacy of the Year.
Elsewhere at the ceremony, Commonwealth Bank won Major Bank of the Year, Qantas came out on top as Domestic Airline of the Year and Southern Phone was 2017’s Home Phone Provider of the Year.
Michele Levine, CEO of Roy Morgan explained that the awards are a benchmark of sorts to how customer service is recognised across the country.
“Now in their seventh year, the Roy Morgan Customer Satisfaction Awards continue to be the benchmark by which customer satisfaction is measured in Australia, New Zealand and Indonesia,” he said in a statement. “Reliable, accurate and totally objective, the Australian awards reflect the experiences of some 50,000 consumers, as aggregated in our Single Source survey over 12 months.
“Big or small, first-timer or veteran champion, the 31 businesses honoured in last night’s awards may come from diverse industries but they all share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers.”