Coles has a new weapon in its fight against the opposition

If you like a glass or two of wine, but you are bound by your budget supermarket giant Coles could have just what you are looking for.

The Coles liquor arm has just scored a major victory and is set to use the win to take on its opposition, especially German discount supermarket chain Aldi.

A $5 bottle of red wine sold exclusively at Coles was recently named the best wine under $20 from Australia and New Zealand at the Winestate Wine of the Year awards.

From a field of more than 10,000 wines the Coles supplied James Busby Big and Bold Shiraz 2015 was selected by a panel of expert judges, including Aussie wine industry legend Wolf Blass.

In addition to taking out the gong for best wine under $20 from Australia and NZ, the Big and Bold Shiraz has become the cheapest wine to ever win the award.

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Perhaps this is proof you don’t have to spend up big to get a quality drop.

As far as Coles is concerned it wants to use the victory to its advantage, taking on Aldi in the battle for budget booze.

Aldi already has a well-established wine business that has secured a lot of interest from those who like quality at a low price.

Do you drink wine? Would you be interested in tasting the Coles’ James Busby Big and Bold Shiraz? What are your thoughts on budget wine labels?