Qantas airlines has dropped the number of Frequent Flyer points required for guests to book flights, holidays and accommodation.
The Qantas Frequent Flyer (QFF) points needed to book domestic and international flights have been axed by 30 per cent. While for those combining their flight with accommodation in one of Qantas’ holiday packages, the number of QFF points needed has dropped a whopping 45 per cent.
As a result of the new changes, Qantas frequent flyers can use as few as 5000 points to book flights or accommodation when paid for using both cash and points.
The generous QFF points slash is a temporary action by Qantas, ending on April 30, 2022.
The news comes as Qantas chief executive, Alan Joyce, likened Western Australia’s border restrictions to North Korea after the country scrapped their plans to reopen their borders last month.
“You can’t even travel around your own country … it’s starting to look like North Korea,” he told presenters on 3AW on Friday morning.
“I think we should all be a bit outraged by it … we’re supposed to be all Australians,” he said.
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Meanwhile, CEO of Qantas Loyalty, Olivia Wirth, explains that Qantas wants to maintain the successful program’s momentum by making QFF points go further.
“We’re increasing the power of a point when booking hotels and holidays because we want to reinvest in a program that has performed extremely well during Covid,” she said.
“Members have remained highly engaged, despite the low levels of flying over the past two years, shown by the fact they’ve kept earning points on the ground and then redeemed them in record numbers.
“We saw more than seven billion points used to redeem flights in just four weeks following borders reopening and we want to keep that momentum going by making points go further for hotels and holidays, which in turn encourages members to keep earning with our partners and with the airline.”
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Wirth went on to describe how the current and previous changes made to the QFF program were part of an effort to “reinvent” the program and improve how members are rewarded.
“We continue to reinvent the program to improve how members are recognised and rewarded. In 2019 we made a number of changes, including significantly reducing the fees for international reward flights and delivering more rewards for members who earn most of their points through on-the-ground transactions. More recently, we’ve increased availability of reward seats across our network by up to 50 per cent as well,” she said.
“This latest change will help our growth into the hotel and holiday booking market, especially online, which is expected to rebound in the coming months.”
In October last year, Qantas offered frequent flyers 50 per cent more of best-value points seats on international and domestic flights as millions of Classic Flight Reward seats were made available online until the end of 2022. The announcement came as Qantas celebrated the opening of international and national borders.