Image: Arnold Schwartzenegger and Salma Hayek Pinault star in Superbowl Ad 2022, source: Youtube
BMW has made us all laugh about their view of retirement with their new ad featuring Arnold Schwarzenegger and Salma Hayek Pinault, launched in the Superbowl on Monday Australian time.
In the ad, Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera. They have together decided to retire to Palm Springs, California. But once there, Zeus doesn’t know how to fill his time. In good humour, his friends and neighbours ask him repeatedly to keep using his thunderbolt-throwing ability, though he finds himself using them for everyday and mundane tasks that are well beneath a god.
“Yo, Zeus! A little juice!,” a golfer calls out to Zeus from his low-battery-power golf cart. Zeus blasts him with energy.
Fortunately, Hera, his wife, who was also formerly the goddess of marriage, decides that to snap him out of it, she needs to buy him a brand new BMW iX. “I figure you could use a little pick-me-up,” she tells him. “All-electric?!,” His joy at the electric vehicle is palpable. “All-electric,” Hera confirms.
Schwarzenegger and Hayek Pinault are great fun in the commercial, and the costumes are truly good fun. There’s also a mini pet Pegasus named Peggy, and the advertisement plays to the tune of Eddy Grant’s “Electric Avenue”. All great fun.
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