Although denim is hard-wearing, it is surprisingly delicate when it comes to garment care. Our natural formulation preserves the deep, dark denim colour, whilst helping to refresh the fibres and keep them feeling soft. Crafted from scratch in our Norfolk workshop, it’s made to an age-old, proven recipe. Always wash your denim on its own and inside out. Whether hand or machine washing, cold water is best. Never ring your jeans to remove excess water, fold and press, then reshape before leaving to air dry, out of direct sunlight. Ideal for raw or selvedge denim. Made in England.