We're just not sold on this supermarket service – are you?

Most of us have warmly embraced shopping online in one form or another, which is hardly surprising – after all, you can do your shopping from the comfort of your own home, comparing dozens of products with just a few clicks.

But there’s one area we’re not yet ready to venture.

The latest findings from Ray Morgan Research show only three per cent of us are willing to hop online to do our grocery shopping, which is funny considering the same research found that less that half the Australian population (47.4 per cent) actually enjoys grocery shopping.


So why aren’t more of us shopping for groceries online?

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Considering how much we hate actually going to the supermarket, what is it that stops the supermarket coming to us?

Is it because when you shop in person, you can easily compare prices of numerous different products and make sure you aren’t missing out on any bargains, whereas when you shop online you see only the products that someone decides to showcase in the virtual shop?

Perhaps it’s because personal selection plays a big part in buying vegetables, fruit and meat, and, when ordering online, you are giving up control over that, and handing it over to someone else?

Let’s talk: Have you tried buying your groceries online? What was your experience? And if you don’t, why not?