In January, one of Sarah Jane Adams’ children shared a photo of her to Instagram with the comment “my mum is cooler than me”.
Nine months later, the Australian 60-year-old has built up an Instagram following of 40,000 people – the majority young women – who now look up to her as a style icon. And it all comes from embracing her wrinkles rather than trying to hide them.
When a shop attendant offered to give Sarah Jane Adams cream that could get rid of her wrinkles, she responded with horror. “I love my wrinkles. I don’t want to get rid of my wrinkles,” she told ABC’s Lateline. “My wrinkles are my stripes, my badge of honour. They show the life I’ve lived. Why would I want to get rid of them?” In January she began posting to Instagram with the hashtag #MyWrinklesAreMyStripes. Now he has a loyal following, an ongoing relationship with Adidas and plans to move to New York.