Something fowl: Chicken today tastes nothing like I remember!

“Tastes like chicken” is the modern way to describe food that lacks any particular taste – but it wasn’t always like this. Chicken

“Tastes like chicken” is the modern way to describe food that lacks any particular taste – but it wasn’t always like this. Chicken used to be flavoursome and expensive, until things turned fowl around the 1950s.

The chicken my mother used to cook was rich and varied. If Mum wanted the tenderest meat, she’d buy a broiler, a chicken that was young and petite. Fryer chickens were tender too, but they were larger and more expensive. Roasters and fowls were the oldest hens, and their meat was so tough it could only be boiled or stewed.

Either way, in post-war Australia chicken was a luxury. Cooked chooks were a special occasion, one which Mum normally reserved for Christmas dinner. That is, until the Chicken of Tomorrow competition changed the future of poultry forever.

In 1948, A&P Stores held the first ever nationwide Chicken of Tomorrow competition in America, to combat falling poultry sales. The competition aimed to produce animals that most closely resembled a wax model of “the perfect hen.” Winners of the competition would take home USD $10,000, which is worth over $136,000 in today’s Australian currency.

A California hatchery won the first Chicken of Tomorrow title, with their hens reaching over 1.7kg within twelve weeks. Over the coming decades, winning chickens would grow fatter and faster, until they became the chickens of today.

In 2015, we essentially eat oversized baby broilers. Chicken is king, with over 600 million hens being slaughtered in Australia each year.

Chickens today are big (you only need to buy breast meat to see that,) but what about the taste?

Julia Child’s 1961 cookbook described chicken as “an absolute delight to eat as a perfectly plain, buttery roast.” Yet her contemporary Nigella Lawson calls chicken “the basic unit” of home cooking.

The reason everything “tastes like chicken” is because chicken is no longer naturally flavoured. Instead, poultry is loaded with MSG, artificial flavours and other additives. Writer Mark Schatzker calls this The Dorito Effect, adding that “so much of the food we eat now is not only a lie, it is a very good lie.”

Chickens from my era used to eat whatever was foraged (grass, leaves, seeds, bugs, rodents and frogs), which meant they were imbued with natural flavour. By contrast, modern-day chickens are fed flavourless grains such as corn, wheat and rice.

These days, I’ve observed that chicken bones are not strong either. Just last week, my granddaughter was able to bite cleanly through a chicken bone. In fact, Modern Farmer reports that chickens today have skeletal problems, poor cardiovascular health, and even antibiotic resistance.

Now I’m only able to source chicken that tastes remotely like my mother’s cooking if I visit organic farms. Studies have proven that chickens which range freely on organic pastures can provide greater nutritional benefits, but I believe they taste better too.

I wish the chicken of today tasted like the poultry of my past. I can’t help but feel that my grandchildren are missing out, and Christmas dinners aren’t quite the same anymore.

Do you remember when chicken had an authentic flavour? Are your grandchildren missing out on rich, flavoursome poultry?


    • Patrick Morris  

      😊😊 tell the truth Ruth….too much work plucking and killing not good for the soul when it’s myrtle 😁😁😁

  1. It’s not just chicken! Pork doesn’t taste like pork used to; lamb doesn’t taste like lamb used too; and beef, well we all know that most of our prime beef is exported.

    • Rosemary  

      It is all just dead animals, made cheaply, with no regard for the animal, health or the poor workers who find themselves in these industries.

  2. Nothing tastes the same from strawberries to beef, it is all genetically modified now. I know tomatoes have a fish gene to give them a longer shelf life

  3. That’s what I would like to know too what the hell are these people doing to our Food You have a list as long mine

  4. Maybe I don’t have much of a sense of taste but chicken tastes the same to me as it did in the 50’s !!

  5. I saw an interesting show on TV where they tested the nutritional value of the old style chook that eats grass, bugs and all it can find, a corn fed chicken and one fed the pellet type food. The modern chook most of us buy rated very poorly, the flesh too had no significant difference between breast and thigh all being white in colour, not as they used to be when the moved about on their legs and the flesh was a much darker colour.

  6. Rod Faithfull  

    Haven’t noticed much change in the flavour of any meats. Chicken is chicken. Beef is beef. Pork is pork. Lamb is lamb. The variation in texture and taste comes depending on the age of the meat. Of course this age thing applies to all that we eat. In the case of meats much can be attributed to the diet of the animal and so the difference in flavour.
    I love to cook and try different recipes but my aim is to retain the natural flavour of the meat. Far too often we forget about natural flavour and go way over the top with herbs and spices. This seems to be a common practice amongst celebrity chefs and the like who are hell bent on creating a work of art rather than a meal that retains the natural flavours of the meat. How often have you been out for a meal and heard the comment. ” It was nice but my chicken didn’t taste like chicken” or ” I enjoyed my lamb but it was a bit spicy”
    The opinion that our meat has changed in flavour over the years as a result of genetic interference may have some merit but in my opinion this is minimal and the subtle variations in taste and texture are largely caused by age and diet and what we add as part of a recipe that we hope will elevate us to the status of Master Chef Australia.

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